Sony PlayStation 3 Europe Sales Climb to Record After Price Cut

Jan. 22 (Bloomberg) -- Sony Corp., the world's video-game console maker, sold a record number of PlayStation 3 machines in Europe during the holiday shopping season after lowering prices to compete against Nintendo Co.'s Wii.

Sony, which began selling PlayStation 3s in Europe in March, shipped about 1.2 million consoles in the region during the five- week period ended Dec. 31, Kazuo Hirai, president of Sony's game division, said in a Bloomberg Television interview aired today. That's in line with U.S. shipments during the period, he said.

continued at Bloomberg.

Not really sure what record it's supposed to be seeing as it was the PS3s first ever PAL holiday season.

Typically when Sony refer to Europe they generally mean PAL, so this probably includes Australia etc as they come under SCEE.

Most of the rest of the article is about analysts predictions and old news, but there was a comment by Kazuo Hirai on the 11M target.

``We haven't made any conclusion whether we have to give it up,'' Hirai said, referring to this fiscal year's 11 million shipment target. ``It depends on how aggressively dealers buy our PS3 inventory.''

The article also talks about the PS3 missing its target for the fiscal year and how it's losses will be down 90 percent.

"after lowering prices to compete against Nintendo Co.'s Wii. "


==> .... Nintendo's Wii ?

are they stupid ?

what does VGC have for PS3 during that time?
Sounds to be pretty close...

So if its in line with the US shipments then that's about 2.4 million in those areas in the last 5 weeks. Pretty good.

Well, those are just analyst predictions, not actually hard numbers, which we won't get until Jan 31. The only comment from Sony about it was what I've already posted.

``We haven't made any conclusion whether we have to give it up,'' Hirai said, referring to this fiscal year's 11 million shipment target. ``It depends on how aggressively dealers buy our PS3 inventory.''

If they shipped 600k in Japan, then it`s 3 mln. in 5 weeks. 2,4 mln. per month.
We should expect big shortages, when price goes 299$. =)
Go, go Sony!
PS3 FTW! =)

That sounds pretty close to what VGC tracked.