BKK2 on 21 January 2008
Sony PlayStation 3 Europe Sales Climb to Record After Price Cut
Jan. 22 (Bloomberg) -- Sony Corp., the world's video-game console maker, sold a record number of PlayStation 3 machines in Europe during the holiday shopping season after lowering prices to compete against Nintendo Co.'s Wii.
Sony, which began selling PlayStation 3s in Europe in March, shipped about 1.2 million consoles in the region during the five- week period ended Dec. 31, Kazuo Hirai, president of Sony's game division, said in a Bloomberg Television interview aired today. That's in line with U.S. shipments during the period, he said.
continued at Bloomberg.
