Yea i agree. It gets really boring after staring at same static screen for 4 years. It is their biggest cash cow though. So i am not sure how big of a change they will want to make. 

I don't agree.

It's true that hardware design is often underrated. But then I look at the challenge of integrating NeXT into Mac OS to create a desktop environment that could actually grow in the face of perhaps the most powerful technology monopoly in history. And I look at the difficult negotiations with content owners who are still terrified of any change in their business model that led to Apple being one of the most powerful content retailers in the world. And I look at the challenge of scaling that Mac OS X platform down so it can run on a 400 MHz ARM CPU with 128MB of RAM. Also the challenge of creating a whole new paradigm in user interaction. And finally the challenge of keeping projects secret, and on-budget, and making sure production ramps up smoothly and inventory doesn't pile up. None of these tasks fell to Ive.

Now Ive looks like what he is: One very capable executive on a team of very capable executives. You take any of the links out of that chain and you're going to have a very different Apple.

Umm as he said in that paragraph full of examples. Jobs was a more hands on CEO who was involved in all those processes more than Ive. So your saying that Apple is what it is today because of head of design team leader negates everyone contribution to secondary status. 

exactly - they created a segment - nothing new tech-wise though

Yep. Created a segment out of thin air. No tech involved. Like those shoryukens. 

anyway i made my point - you boys try and come up with a real tech contribution to the tech market

until then - it's all marketing and you have been marketed

Riiiiiiiight. It's all marketing. The fact that they completely revolutionized the smartphone market by building a smartphone that wasn't a piece of shit (and trust me, I owned both Blackberrys and WinMob phones before the iPhone released) is just "marketing". The fact that they were the first to use capacitive screens in a useful manner... Marketing. The fact that they sought out Corning to dig up a 50 year old unused patent in Gorilla Glass... Marketing. The first useful built-in app store... Marketing.

You're the one falling sway to marketing here... The kind of marketing that runs rampant on internet forums, the kind of marketing more commonly referred to as fanboyism.

There are plenty of Apple products I either have no opinion of (iPad Mini) or flat-out think are stupid (iMac and the lack of traditional PC tower model) but to call their success purely marketing is a gross understatement of what they've done for mobile computing in the past ten years.

you guys are completely confused - when you guys buy books with "Steve Jobs" in the title - don't you have to find the business marketing section first ?

(lol)

That's good. I hope Apple keep focusing more on innovation than on suing competition from now on.

Her her derp derp.

I think Steve Jobs was an asshole and a pretty bad human being.

He was also bloody good at heading a tech company and putting his finger on where the industry was going before anyone else.