| famousringo said: Right. MS grew from 25m units in one generation to 69m the next by appealing to the red ocean. And despite all that revenue growth, they failed to turn a profit on both generations. You're saying that the answer is simply not to turn your back on the red ocean, but things are never that simple. Resources are finite, and everything you choose to do (or not do) has an opportunity cost somewhere else. You can speculate that Nintendo would have been better off if they'd catered more to the established consumers, but it's just as possible that they would have been better off if they'd abandoned the "hardcore" crowd altogether to focus entirely on new users. |
Famousringo, bringing the knowledge.
Nintendo has finite resources, resources which they have to split across two different platforms (DS/Wii), and which they have chosen to additionally spread across two other platforms (WiiWare/DSiWare). They could either devote those resources towards appealing primarily to the numerically-small segment of the market whose demands are the most resource-intensive to satisfy. Or they could devote those same finite resources towards appealing primarily to the larger, more profitable market.










