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Forums - Gaming Discussion - WIll Microsoft rename the Xbox brand in Japan

crissindahouse on 10 October 2012
bertlsenix said:
IIIIITHE1IIIII said:
Yeah, I don't think the Xbox brand has a bad reputation in Japan or anything. It's just that Nintendo and Sony are two Japanese brands who also happens to be some of the greatest brands in the world, so the Japanese people probably goes for the homeland products before anything else, and with great pride.

Changing the Xbox name would not really change anything: Nintendo and Sony would still be massive gaming brands and Microsoft's product would still be American.


They can name it whatever they want and it has nothing to do with being an American Product.
Apple is doing fine in Japan.

The problem is that Microsoft has nothing to offer you can't get on Playstation/Nintendo/PC that isn't better on those platforms or warrants a buy.
They don't need Halo and CoD Mappacks and forcing people to buy a new console for 3 J-RPGs didn't help either.
And everyone is giving Microsoft the fault for the downfall of old Japanese Franchises like Final Fantasy,Resident Evil and so on cause they made Halo/CoD so strong and made the bosses of SquareEnix and Capcom(for example) go crazy about the West.
Microsoft shouldn't waste money on Japan with their NextBox and should invest in new franchises that aren't about killing and saving the world as a bald space marine.
Especially cause Microsoft could have a chance against Sony in Europe if they would bring unique stuff like Heavy Rain,Beyond,The Last of Us and so on...Cause even CoD is selling stronger on the PS3 in Europe and this is insane if you think about how crazy the US People are about that franchise and don't even know there is a PS3 Version of that.

bolded: sure but exceptions aren't the norm. just because apple has success in japan doesn't mean that it's so easy for every other company. if japanese smartphones would be as popular as the iphone i think the iphone would also have not really a big chance against the japanese phones. they would probably still sell there but not even close to what they sell now.

if samsung phones would be japanese, apple would have some problems in japan.

market shares in japan in different industries of no clue which year (but should be some older numbers):

http://www.allon.info/japan-market-share.html

you can be very happy as foreign company if you have a chance against japanese companies if they are good in something.



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FrancisNobleman on 10 October 2012

The better thing they can do is to stop selling it there.

No one cares about X360 in Japan despite the emigrants that live there.



CCFanboy on 10 October 2012
FrancisNobleman said:
The better thing they can do is to stop selling it there.

No one cares about X360 in Japan despite the emigrants that live there.


Wouldn't that have a negative effect on them? Like wouldn't they see less releases? The only way they can get away with selling there is if they pretend sega made the system or something.



One more thing to complete my year = senran kagura localization =D

F0X on 10 October 2012

Either Microsoft buys Capcom, or its a lost cause.



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piggychan on 10 October 2012
superchunk said:
Its probably more of a Sony and Nintendo are Japanese companies and entrenched in the gaming society than a name brand thing. Regardless of what neXtBox is called, its still from MS. Its only hope in Japan is that the win8 interaction is just too much to not buy one.


But Microsoft used to own japan with their MSX computers.

 

 

hmmm i got it!!..MS rename it as the:  MSX-720



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D-Joe on 10 October 2012
FrancisNobleman said:
The better thing they can do is to stop selling it there.

No one cares about X360 in Japan despite the emigrants that live there.

Well MSJapan is profitable,even only count Xbox divsion,no reason to stop selling



http://zh-tw.justin.tv/johndoe1899

hollabackenny on 11 October 2012

It would be smart, yes, but it is hard to rename/rebrand for just one country. Makes for lots of complications. They may even ditch the "Xbox" name altogether. Ah, marketing.



kmcroc on 11 October 2012

They need not change who they are to appease anyone person or culture.



Cobretti2 on 11 October 2012
superchunk said:
Its probably more of a Sony and Nintendo are Japanese companies and entrenched in the gaming society than a name brand thing. Regardless of what neXtBox is called, its still from MS. Its only hope in Japan is that the win8 interaction is just too much to not buy one.


This is it.

Also didn't the Yakuza 3 game make funny reference to go buy PS3 and support japanese products lol. From memory it was the Boss who told his crew go buy a 1000 lol.

Americans are the same when it comes to cars. Most would rather buy American made than a Japanese car.



 

 

DigitalDevilSummoner on 12 October 2012
IIIIITHE1IIIII said:
Yeah, I don't think the Xbox brand has a bad reputation in Japan or anything. 


It had a bad reputation in every place the marketing and the media didn't get around sugar coating the RROD and the 55% fail rate.

Based on a true story.