"Nintendo tends to manage the distribution channel to generate some sort of perception that its [system] is in demand." - Colin Sebastian of R.W. Baird
Wii U is reportedly selling out at retailers at present, but is this really a sign of dominanting holiday sales?
With the Wii, Nintendo constrained supply to drive up demand. This worked well for them because the Wii was much a sought after item, but there is nowhere near as much hype for Wii U, and demand will not be nearly as high. Lack of supply will hurt sales because a lot of people who might have bought a Wii U will just grab a PS3 or a 360 instead, rather than waiting for a Wii U.
Nintendo dropping the Wii almost completely won't help either, as it won't present a lower-price-point rival to the PS3/360 thanks to a lack of big holiday sellers. With their new console likely to be under-supplied and their old one abandoned, a lot of potential buyers will flock to Sony and Microsoft instead.
I know we all love to bag Pachter, but this comment from him in mid September holds some water:
"We know no one has leaked any pictures of the Wii U supply line. Those always leak. Someone always sneaks a camera into the facility. The fact that we haven't seen pictures means manufacturing hasn't started as of this week.
So even if Nintendo doesn't try to pull the "restrict supply to boost demand" trick, they may not be CAPABLE of producing enough Wii U consoles to deliver a crushing blow to the PS3 and 360.
Don't get me wrong, I would love nothing more than to see the Wii U dominate this holiday season, and as bad as is sounds, I want the 360 and PS3 to diminish, not because I have anything against Sony and Microsoft, but because I am sick of this generation and I want the next one to start as soon as possible.
But I just don't see it happening with things as they are: the Wii U may win the holidays only barely or not at all, and the PS3/360 will take advantage of the buyers Nintendo missed to boost their numbers, dragging out this gen and hurting the Wii U's performance.










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