Sony managing director of PlayStation UK, Fergal Gara thinks that the company is in the perfect position to nab those consumers who won’t buy Wii U on launch day. Gara admits that the original Wii was a huge breakthrough moment for Nintendo, but he feels that the new slim PlayStation 3 combined with Wonderbook will be the killer combination this Christmas.
“If you look at the upcoming Christmas market, the Wii will be selling in very low volumes – it’s on its way out – and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers.”
“We see ourselves well positioned for the casual market who won’t buy Wii U on day one. We’ve got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we thing we’ve got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet.”
