Piper Jaffray's Gene Munster: Launch Weekend Figures Impeded by Availability. "This morning Apple announced the sale of 5 million iPhone 5s in the first weekend compared to our 8 million estimate (6-10 million range). We believe there are two factors that negatively impacted the number. First, our sales expectation assumed that Apple would include all phones pre-ordered online. We believe that this may have been up to 1 million additional units as units pre-ordered after the middle of the first day were projected to be available in October. Second, we noted 1.25 days of Apple Retail inventory compared to 2.5 days during the 4S launch. Our 8 million estimate assumed full weekend availability and the counting of all online pre-orders. We believe that if supply were not a constraint and Apple included all pre-orders, the launch weekend number would have been closer to 7-8 million, assuming ~1 million October pre-order sales and an additional 1-2 million units at retail."
"ISI Group's Brian Marshall: Clarification to Quick Thoughts on AAPL's Opening Weekend iPhone 5 Sales. "We expected 6-8 million over the opening weekend... Clarification - recall the 5mil+ iPhone 5 reported sales only takes into consideration: 1) what was sold into partners (e.g., retail outlets, carriers, etc.), 2) sold in AAPL retail stores, and 3) direct to customers only if they signed for the device. Importantly, this doesn't take into consideration units in delivery direct to customers (i.e., AAPL must have signature of acceptance by customer before it is counted as a sale) and we estimate units in transit could be in the millions currently. We believe the negative pre-market action in AAPL (i.e., down ~2%) is an over-reaction and would be buyers of the stock here."
http://tech.fortune.cnn.com/2012/09/24/apples-5-million-iphone-5-sales-what-analysts-are-saying/

















