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Forums - Sales Discussion - August 2012 NPD Thread - 360=193k, PS3+Wii=209k, 3DS=176k

I reckon the hw is like this based on what was said and not said -

X360 - 193k

3DS - 185k (165k - 235k)

PS3 - 135k

DS - 100k

Wii - 70k

Vita - 45k

PSP - 15k



People are difficult to govern because they have too much knowledge.

When there are more laws, there are more criminals.

- Lao Tzu

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BenVTrigger said:
@VicViper

Yep the generation is trueky dead at this point. Its just limping along like a Zombie

https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr_120905

The U.S. Experiences Decline In Total Number Of Gamers

Mobile Gamers Now Represent the Largest Gamer Segment

Port Washington, NY, September 5, 2012 – According to Gamer Segmentation 2012: The New Faces of Gamers, the latest report from leading market research company, The NPD Group, there are an estimated 211.5 million gamers in the U.S. that play video games, a 5 percent decline, or loss of close to 12 million gamers, when compared to 2011.

Of the six gamer segments in the report, only Mobile Gamers and Digital Gamers saw increases in the number of gamers when compared to 2011, with Mobile Gamers up 9 percentage points to 22 percent and Digital Gamers up 4 percentage points to 16 percent. All other gamer segments, which include Core Gamers, Family+Kid Gamers, Light PC Gamers, and Avid PC Gamers, experienced declines, with Family+Kid gamers experiencing the most significant decline of an estimated 17.4 million gamers.

"Given the long lifecycles of the current consoles and the increasing installed base of smartphones and tablets, it's not surprising to see a slight decline in the Core Gamer segment," said Anita Frazier, industry analyst, The NPD Group. "It's the revenue contribution of the Core Gamer segment that continues to outpace all other segments, and remains vital to the future of the industry."

The size of key gamer segments are shifting, with Mobile Gamers now representing the largest gamer segment, edging out Core Gamers, which was the largest segment in 2011.

"While this study segments the gaming audience based on a number of key variables and attributes, looking across the total gaming audience we see a tremendous impact from mobile gaming, particularly on smartphones and tablets," said Frazier. "Because of this, our next study, which will be released later this month, takes a deeper look into the area of mobile gaming."

Money Spent

Game purchasers reported spending an average of $48 on physical games and $16 on digital games-PC/console/portable in the past three months. Core Gamers spent $65 on physical games over the same time period; this is more than any other gamer segment.

Close to 14 percent of total gamers report that they purchased microtransactions/additional game content in the past three months versus 11 percent during the same time period in 2011, with Core Gamers and Digital Gamers being the largest consumers of these types of purchases at 27 percent and 23 percent, respectively.

Methodology

An online survey was fielded in March 2012 to members of NPD’s online panel. Responses for kids under age 13, as well as some kids in the 13-15 age range, were captured through surrogate reporting (where the parent answers on behalf of the child). The data is weighted and representative of the US population ages 2 and older. The study is based on 8,488 completed surveys.





 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

3DS will really need that holiday boost, it's traversing dangerous waters.

Vita needs a holiday big bang to get out of doom planet's gravity field.

The others need to die.



Joystiq

Despite the fact that hardware and software sales in the physical channel are still down when compared to August in 2011, market stabilization in the software sector (along with promising signs from the first week of 3DS XL sales) helps to reassure that 2012's ever-downward spiral may not be eternal.

Hardware sales for August 2012 were down 39 percent, bringing in $150.6 million versus the $248.8 million accrued during the same period in 2011. The Xbox 360 sold 190,000 units and was again the top selling platform of the month, according to Major Nelson, though the 3DS and PS3 both showed increases over July 2011, despite the month being down as a whole. Only one week of 3DS XL sales were recorded, but in that week enough units were sold to account for 44 percent of all 3DS sales in August.

The accessories segment continued its trend of having the smallest percentage amount of year-over-year loss at $127.3 million for the period, which is down seven percent from August 2011's $137 million. Points cards and other physical means of buying online currency continue to drive this segment, according to NPD Group industry analyst Anita Frazier.

As far as software is concerned, August 2012's performance was down nine percent – $237.7 million as compared to $261.8 million during the same period last year. When only looking at software for "high definition platforms," however, the year-over-year difference is only one percent. This signifies market stabilization, says Frazier, but August's sales were worse than they could have been had the months prior not been so devoid of new releases.

Darksiders 2 was the best-selling game during the period, followed by New Super Mario Bros. 2 and Kingdom Hearts 3D: Dream Drop Distance. As always, August's complete list of the top 10 games can be found after the break.

Darksiders 2 (360, PS3, PC)
New Super Mario Bros 2 (3DS)
Kingdom Hearts 3D: Dream Drop Distance (3DS)
NCAA Football 13 (360, PS3)
Lego Batman 2: DC Super Heroes (Wii, 360, NDS, PS3, 3DS, PSV, PC)
Sleeping Dogs (360, PS3)
Transformers: Fall of Cybertron (360, PS3)
Batman: Arkham City (360, PS3, PC)
Call of Duty: Black Ops (360, PS3, NDS, Wii, PC)
The Amazing Spider-Man (360, PS3, NDS, 3DS, Wii)

http://www.joystiq.com/2012/09/06/august-npd-software-sales-somewhat-stabilize-darksiders-2-take/



damn, has microsoft done a pr thing yet? usually they jump on it by now



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@Nikkom

And? Theres always less gamers at the tail end of the generation, people become bored and start doing other things. Trust me when Wii U, 720, and PS4 come out this will all turn around



bobgamez said:
damn, has microsoft done a pr thing yet? usually they jump on it by now


Xbox 360 maintains its lead in the U.S. console market – marking the 20th consecutive month as the top-selling current-generation console in the U.S.

August 2012 U.S. NPD highlights:
· Xbox 360 sold 193,000 units in August, more units than any other current generation console, and held 48 percent share of current-generation console sales in the U.S. This marks the 18th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S. (Source: NPD Group, August 2012)

· Total retail spend on the Xbox 360 platform in August (hardware, software and accessories) reached $196 million; consumers spent more on Xbox 360 products in August than they spent on the other two current-generation consoles combined. (Source: NPD Group, August 2012)

· During the month of August, Xbox 360 held five of the top 10 U.S. console game titles including: “Darksiders II,” “NCAA Football 12,” “Sleeping Dogs,” “Transformers: Fall of Cybertron” and “Call of Duty: Black Ops II.” (Source: NPD Group, August 2012)

There has never been a better time to own an Xbox 360 than this holiday. This fall, Xbox 360 is gearing up to launch a suite of new entertainment and gaming experiences including the year’s hottest blockbuster games; “Halo 4,” “Forza Horizon,” “Dance Central 3” and “Fable: The Journey.”

Also on the horizon for this year are breakthrough Xbox 360 experiences for the whole family such as “Kinect Sesame Street TV,” “Kinect Nat Geo TV” and “Nike+ Kinect Training,” alongside Internet Explorer for Xbox 360, Xbox for Windows 8, Xbox SmartGlass and Xbox Music.



Nintendo Everything

Nintendo has responded to the latest NPD report. While commenting on 3DS’ performance, the company confirmed sales for both New Super Mario Bros. 2 and Kingdom Hearts 3D.

Take a look at the press release below for that information and more.

New Super Mario Bros. 2 Emerges as the Best-Selling Video Game of August

Even with only five days of reported data, Nintendo 3DS XL and New Super Mario Bros. 2 still had major impacts on the August video game market. The new hardware, which features 90 percent larger screens than the original Nintendo 3DS, and the new side-scrolling Mario adventure both launched on Aug. 19 and helped Nintendo achieve the following:

  • Nintendo 3DS software sales increased by more than 68 percent over sales in July.
  • Nintendo 3DS hardware sales increased by more than 36 percent over sales in July.
  • The No. 1 and No. 2 top-selling software SKUs for the month are both exclusive to Nintendo 3DS. New Super Mario Bros. 2 sold more than 240,000 units to finish No. 1, and KINGDOM HEARTS 3D [Dream Drop Distance] from Square Enix sold more than 180,000 copies to finish No. 2.

“Software sells hardware, and no one sells either quite like Mario,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “In addition to helping New Super Mario Bros. 2 get off to a great start, Nintendo 3DS XL is driving increased interest in titles such as Kid Icarus: Uprising, The Legend of Zelda: Ocarina of Time 3D and Mario Kart 7. These games have been on the market for more than six months but provide a completely new experience on the larger screens. Combine these titles with the upcoming Paper Mario: Sticker Star and a robust list of third-party games, and Nintendo 3DS is poised to be high on holiday wish lists this year.”

For more information about Nintendo, visit http://www.nintendo.com.

Source: Nintendo PR



So NSMB2 was undertracked....good I called it



Well, 3DS last month was 130k + 68% = 218.4k

Right?