And again, he never explicitly says that, on the contrary, he says they need to start making better devices.

"Where do you think personal technology will be in five years?
People are moving more and more to the mobile space, so the two keywords, and you’ll probably hear this from everybody: smartphones and tablets. Related to that is moving a lot of things to the cloud. That’s why, for example, we felt that it was very important that we acquire the 50 percent of our joint venture in Sony Ericsson and make the cell phone business or the smartphone business a 100 percent-owned subsidiary of Sony. We needed to make decisions a lot faster. In regards to the cloud, one of the things that you probably saw is our acquisition of a company called Gaikai. That is a company that’s going to propel the movement of the video game business into the cloud space very quickly"

So he plans to move the company in the same direction as every other company is moving even though he has the disadvantage that he is several years late?

you again? really?

Wow. I thought it was a pretty honest interview, a lot more honest than you'd get out of a lot of CEOs, such as Stringer, who go arrogant/defensive mode, but some of these comments have shown me the error of my thoughts. It seems that he was supposed to run down the Sony brand, tell us that he doesn't like Sony products, and explain how the entire corporation is doomed.

Seriously, though, I liked his emphasis on agility and speed. That's how a lot of formerly massive companies have turned their businesses around. The problem with Sony in the last decade is that they've always trailed, always tried to grab the tail end of innovation. That's what happens when a corporation becomes too diversified; companies that are more focused are always quicker in that particular space. From what I understand, Sony still has some very good technologies, it's just that it takes so long for them to approve and roll out products and upgraded models that they're essentially giving away market share because others are beating them to the punch.

I've always liked Kaz, always thought he had good energy and drive. I think he's making some good first steps in attempting to turn Sony into a more agile and proactive company. I hope he succeeds.

Oh, one more thing, I think keeping TV manufacturing in Japan is very much a PR minded decision, the same way US companies like to be able to claim at least a few "Made in the USA" products. It's kind of iconic that Sony televisions are Japanese, and moving that segment to another location would probably hurt their image domestically.

@kowenicki 

" but they arent the must have gadgets now.  I want a phone - I'm looking high end Sammy for android or iphone, I want an ereader - its a kindle, i want a TV - its samsung most probably.  He is thinking in ways that the consumers dont, HE has to change that, consumers wont just come running.  Havent they learned anything from the PS3 launch? Said it before and I'll say it again, Kaz acts like a fan."

you said this:

 but they arent the must have gadgets now

and this

"I'm looking high end Sammy for android or iphone,"

well sony mobile handset's are selling pretty d@mn well, and Sony is looking at Samsung to get their devices Playstation Mobile certified.

than you said this:

"Kaz acts like a fan"

In my opinion he act's like a CEO who is doing what it takes to turn Sony to profit company wide!

and with that i think in my opinion 

you know less about the Mobile market than you think you do:

Sony knows it's not just about the dedicated Handheld's by themselves and Nintendo may have a much tougher time of it than Sony in the future.

Apple sold 8.3M iPhones last quarter, filing shows

http://www.washingtonpost.com/business/economy/apple-sold-83m-iphones-last-quarter-filing-shows/2012/08/11/f149523c-e33d-11e1-89f7-76e23a982d06_story.html

impressive right?

Sony's product's are not that well in demand right?

Sony Ericsson has shipped 28 million Xperia smartphones to date!

http://www.freshbusinessthinking.com/news.php?NID=12301

advance forward to today: How many SmartPhones is Sony shipping per Q:? 02 Aug 2012

Now, this is ridiculous!

He was asked about the devices he uses everyday! What do you wanted him to answer?

Your anti-sony attitude is almost pathological.