Okay, this is my last response to you. It's convenient how you typed this paragraph but cut the part of my post where I said I'm not bold enough to claim anything is "most hyped" without evidence to support the argument. Yes, that reeks of arrogance.

You list the other movies that drove some Avengers hype. I won't argue that but what makes that any different than the early Harry Potter movies driving the hype behind the final film? What makes that any different than the monster hype behind the original trilogy driving Star Wars prequel hype? What makes it any different than Fellowship and Towers driving the hype behind RotK?

Simply put, it doesn't.

Studios create hype by throwing money at a movie. Part of that payoff is in how many theatres buy the movie for screening. The Avengers isn't even in the top three in that regard. Another way they expect a monetary payoff is to show the movie when the most people are able to see it. That means a mid-summer release or Memorial Day at the very least. They shuffled the film three weeks in front of the typical summer movie schedule. And finally, the Avengers didn't even have the best opening day, which doesn't speak well of the supposed "most hyped movie of all time" argument.

For the last time, I'm not arguing whether Avengers was hyped. I'm not making much of a claim past "its hype is on par with several movies that preceeded it". You're the one adamantly claiming something. I'm simply saying that you're probably wrong because evidence doesn't lead to that conclusion. That's it.

And now I'm done with this conversation.

Obviously, marketing is important. My only point was that Avengers probably isn't the most hyped movie to ever hit theatres, as Mordred has claimed multiple times. Was it "hyped"? Oh, certainly. But not any more than any other first tier blockbuster movie.

If it was the most hyped of all time, it would have seen more theatre screenings than it did. Part of the marketing blitz is putting the movie in as many theatres as possible to maximize first weekend revenue. It didn't have the most screens. It isn't even in the top three in most screens.

Shit, if it was the most hyped movie of all time, Disney wouldn't have released it in early May. It would have seen a July release, which is considered peak movie time.

I would agree, that leading up to release, it was not the most hyped movie in history. I would say Star Wars Episode 1 would be the most hyped movie in my lifetime, but I can't talk for movies before I was born. Gone With the Wind or The Wizard of Oz (the first two movies in color) could easily have been much more hyped, at least in the US.

It was aimed at the people over 30 I personally know, and nobody from VGC. I was just trying to proove a point, thats its just as bad as downplaying someone for his young age. I appolagise if it sounded offensive, it was not intended to be so

Agreed. Mordred just doesn't realize how insane Episode I was before its release. It made the cover of Newsweek and the front page of the LA Times (I lived in LA at that point, can't speak for other cities), for crying out loud. You couldn't walk anywhere without being assaulted by the hype surrounding that movie. Over half the theatre screens in my area were dedicated to that one film. Every showing was sold out a week before it released. It was ridiculous and honestly, set the movie up for failure because nothing would have lived up to the media blitz.

It also didn't help that the movie wasn't very good.

Avengers didn't get this kind of hype:

Not only that, but people camped out for days for that Midnight showing, which they already had tickets to. Now if the movie was a great film, it might be in the top three grossing films of all time right now. Unfortunately, many of my generation hated what the movie did to the francise.

But I guess if I was 8 when the film came out, I may have loved it.

Leonardo vs. Raphael > Thor vs. Iron Man

I have fond memories of the first one (I have to admit that I never read the black and white Eastman and Laird comics).  I haven't seen it in ages, though.  Probably not since a year or two after it came out.

Heh, yep. I took Thursday off work for the midnight showing, got in line around noon and I was still 25th in line for the movie.

By six o'clock, there were a couple hundred people in line throwing a party, playing games, barbequeing, and ordering pizza for delivery.

I can't remember if they had four or six screens dedicated to the midnight showing of that film. By the time 11 o'clock rolled around, there were around 1,000 people in line.

Now that is hype.