Avengers is THE best super hero movie thus far.

[WiiBox3]

rocketpig said:

WiiBox3 said:

But I do agree with your statement that advertising, or lets just say marketing, brings in the majority of revenue. You can not get huge word of mouth quickly without first having a large marketing campaign drawing in the first audience. (Great reviews are not enough) If Disney/Marvel had not spent so much on marketing Avengers, then it would not be breaking records right now, though it is possible it could do so in the long run.

Obviously, marketing is important. My only point was that Avengers probably isn't the most hyped movie to ever hit theatres, as Mordred has claimed multiple times. Was it "hyped"? Oh, certainly. But not any more than any other first tier blockbuster movie.

If it was the most hyped of all time, it would have seen more theatre screenings than it did. Part of the marketing blitz is putting the movie in as many theatres as possible to maximize first weekend revenue. It didn't have the most screens. It isn't even in the top three in most screens.

Shit, if it was the most hyped movie of all time, Disney wouldn't have released it in early May. It would have seen a July release, which is considered peak movie time.

I would agree, that leading up to release, it was not the most hyped movie in history. I would say Star Wars Episode 1 would be the most hyped movie in my lifetime, but I can't talk for movies before I was born. Gone With the Wind or The Wizard of Oz (the first two movies in color) could easily have been much more hyped, at least in the US.