I`m glad Nintendo is going for the hardcore gamers, or as Iwata said, those who have gaming as a hobby.
Despite the colour of the market, a market is still a market and dismissing any is the same as losing money.
Wii became so strong that Nintendo can afford to wait 1 year to fully go after the non gamers or the more casual crowd - not that it won`t try to appeal to them since day one. A tablet for a controller is the perfect way to attract those who already game on tablets!
But unfortunately, Nintendo can not wait to attract the core gamers not just by not giving them the games they want but also by giving once again that the next Wii will be a casual/non-gamers machine.
In the end it`s a matter of perception. Something that has to start with developers.
If Nintendo doesn`t present them a strategy that shows them that their games will have room to sell on Wii U than they won`t bet on Wii U. And if they don`t bet on Wii U, core gamers won`t buy the console because their games of choice won`t be there and that would be Wii all over again.
Looking at the games already announced we can see that Wii U won`t be a Wii "2".
But can Nintendo`s strategy work: first the core and than the casual/non-gamers.
Well, it worked for MS so i can`t it work for Nintendo?
Nintendo has brands that resonate with the mass audience but still has to try and captivate the hardcore. If it can do that, it has a chance of coming on top with the red and blue market on it`s side even if it doesn`t fully conquer both.
Right now, it might in a better position than it was with Wii.











