ils411 said: MS didn't over stuff retail channels. Retailer's did that, not MS. Most likely retailers and distributors banked on the 360 and kinect selling like it did when it launched way back in 2010. MS was only too happy to oblige to their orders. |
Agree. MS did again a huge marketing campaign from BF to Xmas, the potential for even larger sales was there, retailers preferred selling the surplus after Xmas than risking missed sales during their most profitable season. Add to the marketing also the fact that the chances that the huge BF created momentum for the successive Xmas or that it subtractred sales from it by just anticipating some Xmas sales were roughly 50-50 or just unpredictable. But a missed sale for Xmas is almost never recovered after (you can delay a Xmas gift to some people, but the vast majority of Xmas gifts are given at Xmas, in some places even earlier, on St. Lucy's Day), it's just given to competitor retailers, a risk they just couldn't take.
Edit: obviously I agree also with Slimebeast about possible incentives by MS, it would just be coherent with the marketing campaign.
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