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Forums - Sony - Sony spends $50M on PS Vita marketing in U.S.A.

Dallinor on 13 February 2012

Yeah only $50 million for the launch of a new system is not great.

Nintendo spent $40 million advertising Wii Fit in North America.



 

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enditall727 on 13 February 2012
Dallinor said:
Yeah only $50 million for the launch of a new system is not great.

Nintendo spent $40 million advertising Wii Fit in North America.


how much did nintendo spend on the 3ds ads in America??



Roma on 13 February 2012

Probably doesn’t have enough cash or just not that confident in the PSVita…



    R.I.P Mr Iwata :'(

Aj_habfan on 13 February 2012

"the largest platform launch in terms of marketing investment we’ve ever had,"

Good enough for me



Roma on 13 February 2012
pezus said:
Roma said:
Probably doesn’t have enough cash or just not that confident in the PSVita…

Or they have so much confidence that they think they don't have to spend much money on ads ;)

could be that as well



    R.I.P Mr Iwata :'(

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markers on 13 February 2012

tacobell is doing some marketing + contest thing. tacobell = awesome



M.U.G.E.N on 13 February 2012
Roma said:
pezus said:
Roma said:
Probably doesn’t have enough cash or just not that confident in the PSVita…

Or they have so much confidence that they think they don't have to spend much money on ads ;)

could be that as well

or they are being smart and saving the majority of the spending to the holiday season...



In-Kat-We-Trust Brigade!

"This world is Merciless, and it's also very beautiful"

For All News/Info related to the PlayStation Vita, Come and join us in the Official PSV Thread!

Dgc1808 on 13 February 2012
sales2099 said:
DirtyP2002 said:
sales2099 said:
$50 million won't make a big impact. By contrast MS spent $500 million to market a new product.


they did not, that was debunked by the financial report by MS. Marketing costs were up 15 % to 180 million (or something like that) - and that was for the whole EDD.


500.....180, point still stands. $50 million is nothing when promoting a new handheld. 

Do you only see what you want? 180 for the Entire electronics devision. Likely more than 4 products...


50 for just 1!



4 ≈ One

M.U.G.E.N on 13 February 2012
RolStoppable said:
M.U.G.E.N said:
Roma said:

could be that as well

or they are being smart and saving the majority of the spending to the holiday season...

Yes, they need to save money for the imminent price cut.


yeah obviously



In-Kat-We-Trust Brigade!

"This world is Merciless, and it's also very beautiful"

For All News/Info related to the PlayStation Vita, Come and join us in the Official PSV Thread!

reviniente on 13 February 2012

So, they actually spent less than $50mil to market the release of the PS3? You'd think they were releasing a new toaster.