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Forums - Sales - Sony's Performance in Australia According to NPD Australia

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"Some recent results have suggested that Sony is set for a very good 2012 indeed.

NPD Group Australia data shows the vendor has seen a 24.85 per cent year-on-year increase in unit sales. Software sales have been equally strong, with Call of Duty: Modern Warfare 3 showing the best sales figures on the PS3.

In a release, Sony Computer Entertainment Australia managing director, Michael Ephraim, said "despite a very eventful year, these results signal the PlayStation platform's leadership position in the interactive games category in Australia."

It is worth noting that these good results have come despite a massive hack that did damage to the PlayStation brand early in 2011, suggesting that, assuming no disasters, 2012 (and with the Vita to back up hardware sales) will be a good one for Sony's gaming division.

It's also worth noting that 2011 was noteworthy in being a general contraction of the industry in Australia. The NPD Australia results also show a 12.8 per cent contraction in industry sales. That figure doesn't include digital downloads and DLC and the like, though, so that might explain away that downtick."

http://www.digitallydownloaded.net/2012/02/good-news-for-sony-in-australia.html



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Any solid numbers for 2011 or even 2010?

25% increase is pretty damn good.



                            

great news. hoping for continued success.



Uhg Sony needs to do better! Those losses are still relevant man.



           

blkfish92 said:
Uhg Sony needs to do better! Those losses are still relevant man.

Sony as a whole will be making losses for a few more years considering the state of the market in Japan at the moment. It's got nothing to do with the Playstation divsion.



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That's nice Sony, now offer us some decent Vita bundles like you have to America.



PS3 taking over in Australia. Hell yea.



Panama said:
blkfish92 said:
Uhg Sony needs to do better! Those losses are still relevant man.

Sony as a whole will be making losses for a few more years considering the state of the market in Japan at the moment. It's got nothing to do with the Playstation divsion.


I'm sure it does partly as they lost money per ps3 in the early years.



           

getting fucking sick of people always bringing up sony's losses and all that financial crap. YES we know sony's in a bad way right now but do we care? NO! as long as sony keep everything going, then thats fine. let them worry about their profits. i dont think sony need advice from vgcharts forum users.



The PS3 is the 2011 NUMBER ONE console in Australia.

GREAT!