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Forums - Sony - Sony's Q3 FY2011 Earnings (2 billion loss - 6.5m PS3 / 2.4m PSP / 0.9m PS2)

Does anyone still remember Microsoft buying the microsoft-Sony and the sony-Microsoft domain names last year? If Sony does not turn things around (and it won't be soon if they do), I see something happening. As in Xbox Station.



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Kynes said:
This is why the 50 $/€ cut was a bad move. Almost 400 million $ lost in revenue and profit, when Sony needs it most.

Still, amazingly, SON¥'s cheerleading squad here in the forums clamors for another pricecut in the interest of satiating fanboy pride. I wonder if they'll keep at it. Hmmm... yeah, they will.



Are you thinking about PlayBox XD

God NO!



donsterydo2 said:
So Sony was lying again about their numbers, this time saying they are on track to reach 15m forecast for 2011...


I dont think they were lying...those comments were made during the month of december (i think somewhere in the middle) which at that point sales probably were on track for 15m. Id say it was the lacklustre performance of december's final weeks that spoilt things. I mean december sales were lower than november, dont think thats ever happend before.



Intel Core i7 3770K [3.5GHz]|MSI Big Bang Z77 Mpower|Corsair Vengeance DDR3-1866 2 x 4GB|MSI GeForce GTX 560 ti Twin Frozr 2|OCZ Vertex 4 128GB|Corsair HX750|Cooler Master CM 690II Advanced|

badgenome said:


A picture is worth a thousand words, heh?  Well, I think this one sums up the pervious post pretty damn well.

Where did you find it?



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Seece said:
Kynes said:
This is why the 50 $/€ cut was a bad move. Almost 400 million $ lost in revenue and profit, when Sony needs it most.

They're going to have to do the same 'strategic' move in September this year again to face WIiU, Possible $99 Wii but most certaintly a cheaper 360.

But then they didn't have anything to spur on growth like MS has with Kinect so I guess it was their last option. I don't get this need for companies to be shipping a certaint level of products, when you're in this sttae surely profitability should be your sole focus on every decision?!


Well i think it was a lose lose situation for Sony, if they hadnt dropped the price and sales performed considerably worse than what they are, then we would be hearing about all the doom and gloom about how sony is being dominated by MS and losing the market to competitors.

Atleast with these sales they have a chance of being up YOY and highlighting the strenth of the brand and its continued growth (although i think they will ship below 14m), into its 6th year. Its not always about raw profits, sometimes a good outlook on a certain product/brand name can be more beneficial imo.



Intel Core i7 3770K [3.5GHz]|MSI Big Bang Z77 Mpower|Corsair Vengeance DDR3-1866 2 x 4GB|MSI GeForce GTX 560 ti Twin Frozr 2|OCZ Vertex 4 128GB|Corsair HX750|Cooler Master CM 690II Advanced|

Kaz better has a good plan for the future.



In the wilderness we go alone with our new knowledge and strength.

DraconianAC said:


A picture is worth a thousand words, heh?  Well, I think this one sums up the pervious post pretty damn well.

Where did you find it?

Oh, I just snapped it while I'm here hanging out with Kaz. Or I was. Actually, it's kind of funny. I saw him take off his belt and go into a closet about a half hour or so ago. He's been in there a while now. Wonder what he's doing?



2 billion?

Thats... A lot.



                            

Wow I did expect huge loss from sony but the most I could think about is arould 1 billion.

Really a tough time for japanese companies,the governor should do something to lower the yen.