Sony's Q3 FY2011 Earnings (2 billion loss - 6.5m PS3 / 2.4m PSP / 0.9m PS2)

[Shinobi-san]

Seece said:

Kynes said:
This is why the 50 $/€ cut was a bad move. Almost 400 million $ lost in revenue and profit, when Sony needs it most.

They're going to have to do the same 'strategic' move in September this year again to face WIiU, Possible $99 Wii but most certaintly a cheaper 360.

But then they didn't have anything to spur on growth like MS has with Kinect so I guess it was their last option. I don't get this need for companies to be shipping a certaint level of products, when you're in this sttae surely profitability should be your sole focus on every decision?!

Well i think it was a lose lose situation for Sony, if they hadnt dropped the price and sales performed considerably worse than what they are, then we would be hearing about all the doom and gloom about how sony is being dominated by MS and losing the market to competitors.

Atleast with these sales they have a chance of being up YOY and highlighting the strenth of the brand and its continued growth (although i think they will ship below 14m), into its 6th year. Its not always about raw profits, sometimes a good outlook on a certain product/brand name can be more beneficial imo.