When a CEO of a company comes out on a big stage like CES and state something like "We sold the best in 2011", you can be pretty sure the people that reported that number made sure that it was correct. Making a fool of your CEO would be something that probably get you fired and Steve would not want to make such a statement, then get ripped if it was incorrect.
If someone believes that Sony would not dispute that claim if they had the numbers you are deluding yourself. There is no way Sony or Nintendo would let MS just get away with claiming first place.