Thanks.  It's an old name concept I've had, which I posted on another forum (can't recall where now).  Originally I thought Sphere.  The problem with Sphere is it's not sexy or very unique.  While Sfera gives is a bit of both.  I doubt however that Microsoft would ever consider it seriously.  Though the potential marketing for it would be pretty interesting (in my minds-eye). 

The pronunciation isn't all that particularly difficult, especially when you realize that sf and sph are the same thing.  It's just Sphere with an "a" instead of an "e" at the end.

Xbawks!

They will NOT go with Xbox 720. The entire idea of that is just retarded and I hate that it got any kind of ground in the gaming realm at all as a possible name.

The idea that Xbox 720 will insinuate 720p is ridiculous.

The 3 people think has to do with they wanted a 3 in the name just like Playstation. Following the same strategy and having Xbox 480 would be an idea, in my opinion, but that just seems too similar.

Something new and unique would be cool. I like the Xbox L∞P idea that some posted.

For anyone who thinks that Microsoft will name a product based on its project name, stop thinking that and think otherwise. Project names are not intended to be final product names, and they never have been at Microsoft.

Not to throw water on those fires. It's all up to Microsoft's marketing department to come up with a name. So whatever name you come up with better be something they can build a (successful) marketing campaign around.

I was thinking about it. I don't think it will be the 720, because what does that imply? I think part of the reason they went with 360 is as others have said, because Xbox 2 doesn't sound as advanced as Xbox 360 next to a PS3.

The best I could come up with as it would not only do 3D, but also with the new hyper Kinect it would move into your dimension, as you are part of a 3D game space - thus "Xbox for the 4 Dimension" thus "Xbox 4D" or "Xbox Cubed."

But honestly, 'Xbox Infinity' sounds better if you don't think of a car.

Plus Infinity rhymes with 360. (But I'm sure Apple would laugh as you could abbreviate it as an Ixbox.  As in - want to go play my Ibox?)

PS one for fun, "Introducing the Xbox Atari!"

Any number to the third power is cubed, thus volume.  3D gets its name from the fact that three dimensions are required to show something of volume; height, width, and depth.  The fouth dimension, in 4D, is time. 

Err, no it doesn't.