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Forums - Gaming - What makes it special? What makes Xbox Live worth it?

You know what I think about ads? I think they're awesome. I love to look at them. In fact, I would gladly pay Microsoft an additional $5 a year for MORE ads! Ads don't come cheap, you know.

Also, Live is fucking awesome. It just is. Worth every penny!



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Wh1pL4shL1ve_007 said:
Reasonable said:
Mr Puggsly said:
Reasonable said:

No you're guessing unless you can provide some sort of evidence for a) Live annual operational costs and b) Live annual advertising revenue.

If a)  is larger than b) then you're correct - if b) if larger then a) then you're incorrect.

As I said originally I keep seeing people say "Can't" etc. but I've never seen amy actual detail to substantiate the claims.  You sounded certain so I thought maybe you had read articles, had some links, etc. but I guess not.

As for the bolded, Live started fee based - why would MS drop the fee if advertising revenue now cover it?  I'd expect them to pocket the difference - if that's the case I'm just curious how much they'd be pocketing.

I think you're just looking at Live for its online gaming and not Live as whole. Which is why I said Live "AS IS" can't be supported on ads alone. The free "similar services" you mentioned don't take on the same over head cost or offer as much but you ignore that.

But okay, lets say I'm guessing. You're the one guessing they can provide the same service relying just on ads. Even though there is nothing comparable that does.


I'm not guessing anything.  I haven't said they can or can't.  I'd just like to know whether they could or not  but we obviously don't know.

EDIT: BTW not having a go at you - I know you're making an intelligent guess.  I just would like to see if there was any concrete data on how much revenue advertising in Live brings in for MS.


With all the partnerships and employees that goes towards Xbox Live... a normal person would know that Xbox Live cant be handled by ads alone...

some broadcasting stations are supported almost completely by advertising alone... you really think xbl takes more to run than them?



o_O.Q said:

some broadcasting stations are supported almost completely by advertising alone... you really think xbl takes more to run than them?


Perhaps not.  However, last time I looked at my 360 Dashboard, the only ad that I saw was for World of Warcraft.  It was repeated probably 4 times on 4 different pages.  I'm no science-matician but I don't think that one single ad (every other "ad" is just showing content available on XBL) from one single company is going to pay for the entire service.



d21lewis said:
o_O.Q said:
 

some broadcasting stations are supported almost completely by advertising alone... you really think xbl takes more to run than them?


Perhaps not.  However, last time I looked at my 360 Dashboard, the only ad that I saw was for World of Warcraft.  It was repeated probably 4 times on 4 different pages.  I'm no science-matician but I don't think that one single ad (every other "ad" is just showing content available on XBL) from one single company is going to pay for the entire service.

so the ads don't change, they don't come up randomly? its just the same ad every time you turn on your 360?



o_O.Q said:
d21lewis said:
o_O.Q said:
 

some broadcasting stations are supported almost completely by advertising alone... you really think xbl takes more to run than them?


Perhaps not.  However, last time I looked at my 360 Dashboard, the only ad that I saw was for World of Warcraft.  It was repeated probably 4 times on 4 different pages.  I'm no science-matician but I don't think that one single ad (every other "ad" is just showing content available on XBL) from one single company is going to pay for the entire service.

so the ads don't change, they don't come up randomly? its just the same ad every time you turn on your 360?

It'll probably be something different in a week or so but that same Chuck Norris ad has been there since the latest update.  Aside from that, the ads I've seen are like "Sonic CD is available for download in the Games Marketplace" or "New Gears of War 3 content is available".  I don't think M$ can make a profit advertising themselves for themselves.

I'd say that every few weeks, there's a different ad.  Sometimes, a company or a movie offers a free wallpaper or a free gamer pic, though.  I don't have the slightest idea how that works.  I remember when The Dark Knight came out.  I got a free Dark Knight wallpaper/theme and some pics of Harvey Dent, Batman, and the Joker.  Maybe M$ profited.  Maybe they didn't.  I just know I got some cool swag.  That kind of stuff isn't uncommon.  We can download movie trailers and stuff, too.  Again, I don't know who benefits--the company, Microsoft, or me (or all of us).

Meanwhile, we probably get 6 different ads in a one minute commercial break during an episode of Monday Night Raw on pay TV.  I think it's apples and oranges.



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Bout to play some Gears 3 (need to finish up Raam's Shadow!) and the ads on the dashboard are:

-A contest for "Ghost Protocol" on the home page. I have to click on it to see what it is. It says "Play to Win". I don't think I'm going to play or win, though.
-Nothing on the social page.
-An "ad" showing the new TV apps available on XBL on the TV page. I don't consider it a real ad if it's just showing me what is available to me on my console, though.
-A real ad for some cologne on the video page. You have to click on it to see what the hell they're talking about but this is definitely an ad that Microsoft is making money off of.
-That same World of Warcraft Chuck Norris ad on the games page. It used to be on every page. Now, it's just on the one page. This is an ad that I'm sure Microsoft is making money off of.
-Nothing on the music page
-Nothing on the apps page.
-Nothing on the bing page.
-Nothing on the settings page.

Like I said, every other ad is just showing content on Xbox Live and I like knowing what's available to me on my console. I don't think it's any different than seeing which games are now available in the Virtual Console when I turn on my Wii or seeing which games and movies are available on the PSN when I turn on my PS3.

Use this info as you see fit, people.



d21lewis said:
o_O.Q said:
d21lewis said:
o_O.Q said:
 

some broadcasting stations are supported almost completely by advertising alone... you really think xbl takes more to run than them?


Perhaps not.  However, last time I looked at my 360 Dashboard, the only ad that I saw was for World of Warcraft.  It was repeated probably 4 times on 4 different pages.  I'm no science-matician but I don't think that one single ad (every other "ad" is just showing content available on XBL) from one single company is going to pay for the entire service.

so the ads don't change, they don't come up randomly? its just the same ad every time you turn on your 360?

It'll probably be something different in a week or so but that same Chuck Norris ad has been there since the latest update.  Aside from that, the ads I've seen are like "Sonic CD is available for download in the Games Marketplace" or "New Gears of War 3 content is available".  I don't think M$ can make a profit advertising themselves for themselves.

I'd say that every few weeks, there's a different ad.  Sometimes, a company or a movie offers a free wallpaper or a free gamer pic, though.  I don't have the slightest idea how that works.  I remember when The Dark Knight came out.  I got a free Dark Knight wallpaper/theme and some pics of Harvey Dent, Batman, and the Joker.  Maybe M$ profited.  Maybe they didn't.  I just know I got some cool swag.  That kind of stuff isn't uncommon.  We can download movie trailers and stuff, too.  Again, I don't know who benefits--the company, Microsoft, or me (or all of us).

Meanwhile, we probably get 6 different ads in a one minute commercial break during an episode of Monday Night Raw on pay TV.  I think it's apples and oranges.

well i'd expect that regardless of if its the same ad or not whenever an ad is shown microsoft gets paid for it

"It was repeated probably 4 times on 4 different pages"

taking your example above if my assumption is currect i'd expect that microsoft got paid 4 times for that... on tv when for example an ad gets shown multiple times in a day i'm pretty sure that the network is paid for everytime the ad is shown

if we take your 4 ad example above and multiply it by millions of xbl users you can understand why some people may think that xbl may be supported through the ad revenue but since we don't have the specifics on how it works we can't be sure



o_O.Q said:

well i'd expect that regardless of if its the same ad or not whenever an ad is shown microsoft gets paid for it

"It was repeated probably 4 times on 4 different pages"

taking your example above if my assumption is currect i'd expect that microsoft got paid 4 times for that... on tv when for example an ad gets shown multiple times in a day i'm pretty sure that the network is paid for everytime the ad is shown

if we take your 4 ad example above and multiply it by millions of xbl users you can understand why some people may think that xbl may be supported through the ad revenue but since we don't have the specifics on how it works we can't be sure


I don't know.  More like the same ad being there in the same spot, even when you changed the page.  Kinda like how there's an ad for Gamerprint T-Shirts in the background regardless of where you go on VGChartz.  If I click 100 different threads, the same ad will be in the background for each of them.  The ad is just sitting there in the background in a little square designated for ads.



o_O.Q said:

well i'd expect that regardless of if its the same ad or not whenever an ad is shown microsoft gets paid for it

"It was repeated probably 4 times on 4 different pages"

taking your example above if my assumption is currect i'd expect that microsoft got paid 4 times for that... on tv when for example an ad gets shown multiple times in a day i'm pretty sure that the network is paid for everytime the ad is shown

if we take your 4 ad example above and multiply it by millions of xbl users you can understand why some people may think that xbl may be supported through the ad revenue but since we don't have the specifics on how it works we can't be sure

No, nobody its paying each time their ad is loaded. Web advertising is generally sold as a package. Basically they pay a certain price to have their ad run for given amount of time.

Xbox Live runs servers for all games (excluding EA), covers all bandwidth cost, and they spend a ton of money acquiring exclusive content. PSN does none of that yet they've been losing money for years. Providing these types of services isn't cheap and a few easily ignored ads can't possibly cover it.



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Mr Puggsly said:
o_O.Q said:

well i'd expect that regardless of if its the same ad or not whenever an ad is shown microsoft gets paid for it

"It was repeated probably 4 times on 4 different pages"

taking your example above if my assumption is currect i'd expect that microsoft got paid 4 times for that... on tv when for example an ad gets shown multiple times in a day i'm pretty sure that the network is paid for everytime the ad is shown

if we take your 4 ad example above and multiply it by millions of xbl users you can understand why some people may think that xbl may be supported through the ad revenue but since we don't have the specifics on how it works we can't be sure

No, nobody its paying each time their ad is loaded. Web advertising is generally sold as a package. Basically they pay a certain price to have their ad run for given amount of time.

Xbox Live runs servers for all games (excluding EA), covers all bandwidth cost, and they spend a ton of money acquiring exclusive content. PSN does none of that yet they've been losing money for years. Providing these types of services isn't cheap and a few easily ignored ads can't possibly cover it.


is this fact or guesses? About those exclusive content, are they games already exclusive to xbox? Don't tell me exclusive halo map packs.