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o_O.Q said:

some broadcasting stations are supported almost completely by advertising alone... you really think xbl takes more to run than them?


Perhaps not.  However, last time I looked at my 360 Dashboard, the only ad that I saw was for World of Warcraft.  It was repeated probably 4 times on 4 different pages.  I'm no science-matician but I don't think that one single ad (every other "ad" is just showing content available on XBL) from one single company is going to pay for the entire service.