They're all in real time with no editing.

just in case i haven't mentioned it, there is no editing in these adverts

In case you are still confused, this is done with no editing , and is in One-Take One-Take means there is no editing and its a hard thing to do, just incase you don't know what One-Take means. did i mention that it is not edited? surely i mentioned that somewhere... but just in case , yeah its none edited, or one-take.

There was nothing impressive about this and if waswn't for the fact that there's a PS3 there, I would have not known what this was referring to.

P.S. The Lawnmower Man had better effects than this ad.

http://www.imdb.com/video/screenplay/vi4119789849/

..i can't wait to hire a guy to sit behind my couch and put hats on me. my life is going to be epic! :P

Uh...... ????

i'll say it again, in case you have not noticed.

this is all in real time, no editing was done, all this is lightning and effects is in ONE TAKE , here is how they did it.

@OP you really over hype it when you say the same thing 20 times.

"as in no editing... you know?"

xDD i know i was just messing around

This is nothing compare to Old Spice.

http://www.youtube.com/watch?v=owGykVbfgUE

i wasn't trying to compare it to others.

Its good but there's clearly gallons of editing and post production on the green screen movies done before filming, Its a cool effect, but this doesnt really reduce the cost of filming the advert or increase the quality. Theyve just reversed the whole process not really cut anything out.