These "ONE-TAKE" Sony adverts , are INSANE (as in no editing... you know?)

[Soonerman]

There was nothing impressive about this and if waswn't for the fact that there's a PS3 there, I would have not known what this was referring to.

P.S. The Lawnmower Man had better effects than this ad.

http://www.imdb.com/video/screenplay/vi4119789849/