I wouldn't invest in sony anytime soon. I think they still have a lot more falling to do before they rebound. A lot of their current portfolio of products is very unprofitable. They are probably going to get downgraded soon, which will just add further expenses as borrowing money becomes more expensive. Video games don't affect sony as much as nintendo but look what happened with Nintendo stock with the 3ds's initial failure. Sony is releasing the vita soon which we have no idea of whether it will be successful. They are releasing the PS4 somewhat soon and I'm sure investors will get very weary when that date approaches considering the ps3's failure money wise. And you should listen to financial analysts when buying stock. Because when a video game analysts predicts something its just a prediction, when financial analysts predicts something it can cause people to buy or sell stocks and thats really how the prices of stocks are decided. You may think analyst's grim predictions are wrong, but if everyone else thinks they are right the stock prices will go down as people will want to sell their stocks.

Games analysts rely on past experience and guess work as to what will be successful. Financial Analysts (at least the good ones) rely on past experience and the financial facts about a company. While they are certainly not always right, good analysts are many times more reliable and accurate than a games industry one. The financial facts with regards to Sony are currently very bad, Hopefully they will turn around but in the meantime they are a poor investment as you are better off finding something else to buy or just sticking your money in the bank for the short term and then buying when and if the turnaround starts.

With regards to investments you need to completely remove any personal attachment to the brand. The predictions all year for Sony for the majority of analysts has been run and run fast, with sony down significantly this year they have been proven right so far. There were people saying how dumb the analysts were saying to get out when sony were bouncing off the $24 support threshold, then again on the $20 threshold. Remove your emotional attachment to the brand and look at the numbers, if you think the high risk is worth it then go for it.

Yes, and I'll tell you why. The PS4. I have a hunch that the PS4 is going to be the top console next gen. I think it'll be PS4,720 and the Wii U.

So if you're smart, buy some stock now on the cheap. You'll thank me later.

Is it just me or was the thread title different before?

Never buy a falling stock.

Who in their right mind would buy Sony stock just before its credit rating is about to be dropped and things look set to get worse??

I would hold, Sony stocks will continue to drop. Sony's push for Smartphones and tablets will likely lead to more losses. If Sony was to compete in those markets they would need to take even further losses in the short term in order to take on Apple. Right now I would say hold, buy next year. Likely right before PS4 gets announced at E3, its like insider trading in a way. Us gamers know PS4 will likely be announced and that stock will climb on that announcement.

I'm not really that optimistic for Sony in the short term. Actually I'm very pessimistic, Sony will have to shed the TV division as they have been talking about but they would also be wise to shed other non-profitable divisions. They need to restructure how their different entertainment industries work together Music, Movies and games all have to be brought closer together. Maybe create Sony Entertainment and place all three divisions underneath. Then Sony needs to utilize its entertainment products to sell its hardware which in the short term will definitely hurt Sony's profitability.

In the long run I have a lot of faith that Sony can not only make a full recovery but be stronger then it ever was. So if you choose to buy now don't sell till it gets good. Its not a horrible idea to buy right now, inevitably Sony will bounce back. But it might be more smart to buy when Sony is lower which they most definitely will get next year. If PS4 isn't announced stocks will continue to fall and if Sony unites its divisions which would be best in the long run, it will definitely drive stocks even lower. So I'd hold off on buying if your looking to make a profit. Wait until the stocks are lower and you'll yield much more profit and good results.

Things for Sony are going to get worse before they get better.

Yeah Sony stocks will climb when PS4 is announced, they're completely ignore the absoloute billions the PS3 lost in the first few years.

No way!! With Samsung and LG getting stronger sony will only get worse and keep losing its market share

LOL!  I'll have what he's having.