I would hold, Sony stocks will continue to drop. Sony's push for Smartphones and tablets will likely lead to more losses. If Sony was to compete in those markets they would need to take even further losses in the short term in order to take on Apple. Right now I would say hold, buy next year. Likely right before PS4 gets announced at E3, its like insider trading in a way. Us gamers know PS4 will likely be announced and that stock will climb on that announcement.
I'm not really that optimistic for Sony in the short term. Actually I'm very pessimistic, Sony will have to shed the TV division as they have been talking about but they would also be wise to shed other non-profitable divisions. They need to restructure how their different entertainment industries work together Music, Movies and games all have to be brought closer together. Maybe create Sony Entertainment and place all three divisions underneath. Then Sony needs to utilize its entertainment products to sell its hardware which in the short term will definitely hurt Sony's profitability.
In the long run I have a lot of faith that Sony can not only make a full recovery but be stronger then it ever was. So if you choose to buy now don't sell till it gets good. Its not a horrible idea to buy right now, inevitably Sony will bounce back. But it might be more smart to buy when Sony is lower which they most definitely will get next year. If PS4 isn't announced stocks will continue to fall and if Sony unites its divisions which would be best in the long run, it will definitely drive stocks even lower. So I'd hold off on buying if your looking to make a profit. Wait until the stocks are lower and you'll yield much more profit and good results.
Things for Sony are going to get worse before they get better.
-JC7
"In God We Trust - In Games We Play " - Joel Reimer
