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I wouldn't invest in sony anytime soon. I think they still have a lot more falling to do before they rebound. A lot of their current portfolio of products is very unprofitable. They are probably going to get downgraded soon, which will just add further expenses as borrowing money becomes more expensive. Video games don't affect sony as much as nintendo but look what happened with Nintendo stock with the 3ds's initial failure. Sony is releasing the vita soon which we have no idea of whether it will be successful. They are releasing the PS4 somewhat soon and I'm sure investors will get very weary when that date approaches considering the ps3's failure money wise. And you should listen to financial analysts when buying stock. Because when a video game analysts predicts something its just a prediction, when financial analysts predicts something it can cause people to buy or sell stocks and thats really how the prices of stocks are decided. You may think analyst's grim predictions are wrong, but if everyone else thinks they are right the stock prices will go down as people will want to sell their stocks.