I'm french and i'm on jeuxvideo.com mainly, the bigger website about video games in France even in Europe.
There is a terrible war between the PS3 and the 360 but the PS3 is prefered because there was 6 millions PS2 in France ( for 60 M french ), the PS3 has a plenty of exclusives games for example this year, there was only Forza and Gears 3 for exclusives 360 games although, on PS3, there was many games like LBP2, Motorstorm, inFamous 2, etc ...
And for example, if I ask my mother a name of console, she would tell me " Playstation " or recently " Wii "
And the question can be inverted ... why 360 is so strong in USA ?
PS3 has a lot of exclusives games, etc ...
The price drop haven't an effect on sale ( ok first week but after ... )
In France, we wonder it.
Why Halo is so popular ? ( yes it's a good game but not the BGE )
etc ...