So I was recently reading about the fact Microsoft may buy up Yahoo. Sighting Google,AOL and FaceBook as Microsoft's biggest online competitors. I then thought of how Google+ seems to be failing even though in its early stages to compete or offer a competitive service to FaceBook. Then it hit me, Microsoft has all the services and user base/market share to make a successful social network site at its finger tips right now.
Google really is starting from scratch with Google+, they have a very well known search engine brand but other then that they don't have the biggest amount of subscribers. Google's online services like GMail are dismal compared to the competition.
If Microsoft were to acquire Yahoo they would be poised with the subscriber and established user base to actually create a competitor to FaceBook. How do I suggest they go about doing that?
Well if Microsoft acquires Yahoo Mail they will control an over whelming majority of the online email market. In fact Yahoo Mail leads with 4.7% share (out of the whole Internet traffic in US) followed by Windows Live Mail (1.94%) and Google Gmail at 0.8%.
Microsoft could take their existing social networking email service "Windows Live" and go on the direct offensive against both Google+ and FaceBook. Imagine Microsoft announced this new social network that all Hotmail and Yahoo mail subscribers would automatically be integrated into. Using all the existing profile information from Yahoo Mail and Hotmail to produce a profile, integrating email into the service and offering every user exclusive new profile tools.
Microsoft could cut a huge barrier preventing Google+ from being successful. Getting people to sign up, since Yahoo Mail and Hotmail already have millions upon millions of users. MS could simply send an activation code to all active users of their mail services and messaging services. Once you click accept your account is instantly created based on the existing info from Hotmail, Yahoo Mail, MSN and Yahoo Messenger.
Users of the new social network would have X-Box Live and Windows Market Place, Games for Windows all integrated into Microsoft's new social network. Windows future OS could be integrated partially into the new Social Network allowing you to use the network from your Desktop. Every new computer would come with an automatic invite to the new Social Network making it a household name. Integrate it with Windows Phone's and make it compatible with I-Phones and Android devices similar to FaceBook and you've got a capable competitor.
Microsoft could make this Social Network an internet hub with an App giving you access to Yahoo, Bing and the MSN features all on your homepage. Hotmail and Yahoo Mail completely integrated into the messaging service with MSN Messenger and Yahoo Messenger services both being utilized to compete against FaceBook's messaging service.
I can't see how such a social network couldn't be a success. Would it kill FaceBook? Probably not but it would definitely create a capable competitor. Not to mention Microsoft talks about landing a blow on AOL well a successful social network capable of taking on FaceBook and Google would definitely land a blow on AOL as well as Google!
Anyone else think a Windows Social Network would be a great idea, especially if it integrated both Yahoo and Microsoft's mail, messaging , OS , Live and other services into one convenient hub?
Now even if Microsoft fails to purchase Yahoo, which they are rumored to be considering. They would still have Hotmail, Windows, MSN Messenger, Live, Bing etc...etc... to integrate and would still be able to create a very competent competitor to FaceBook, something not even Google is capable of doing!
-JC7
"In God We Trust - In Games We Play " - Joel Reimer