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Forums - Sony - 5 PS3 predictions for 2008

lvader said:
Warner has a lot riding on HD DVD, they won't drop it unless they think it can't succeed. Blu Ray continue to have very poor attach rates and struggles to out sell HD DVD 2-1 despite a huge hardware advantage. If Warner does go exclusive my bet would be on them going HD DVD exclusive.

 HD-DVD supporters count ps3s as blu ray players when calculating attach rates so naturally the attach rates won't be that great. However the same people will say that HD-DVD has an advantage in the install base of players and choose to disregard the ps3 as bluray players. So which is it people.

 



 

 

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Sony started of with a console that was sold at a bigger loss than any before it in history, and then dropped prices by 200 during the first year, which I think is also something of a record. There will definitely be bundles and stuff, but a price drop of even 50 is not going to happen.

I expect PS3 sales in January to go below the level they rose to in November. There are no games big enough to boost sales as much as a large price cut (DMC is not big, look at its sales history), and it's usually the slowest time of the year anyway.

Other than that I really can't tell. =/



SlorgNet said:
 

Price drop: a dead certainty, expect another $100 price drop by late 2008. Sony has cost reduced the heck out of the PS3, so right now they're close to breakeven on manufacturing costs (though not advertising and sales costs).


With that statement, you're going directly against what Sony has stated in their financial reports (which, by law, must contain accurate information). They have repeatedly said that they're losing a lot of money on the games division due to the strategic pricing of PS3 hardware below production cost. They also said that they don't expect profitability on hardware until 2009 in the best case.

Unless you have a really good source for what you're saying, I'm going by this explanation, which is the one which makes the most sense considering their massive losses in the past few quarters. They'll release a new financial report during January, which might give us some more information (or a repeat of the same information).

 



My Mario Kart Wii friend code: 2707-1866-0957

makingmusic476 said:
I agree with everything but #5. Sales are neck and neck already, but a "much better library of games" won't push the ps3 past the 360?

They are not NECK AND NECK in sales, alot of fanboys have seen this article and think the 360 is still outselling the ps3 significantly..

They should have said the ps3 will not pass the 360's year lead yet. The ps3 is outselling it 100k+.



 

mM

That was amazingly reflected and down to earth coming from that site, and I've no doubt that all 5 will come true. Rather weak predictions though, most are more or less established already...



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leo-j said:
makingmusic476 said:
I agree with everything but #5. Sales are neck and neck already, but a "much better library of games" won't push the ps3 past the 360?

They are not NECK AND NECK in sales, alot of fanboys have seen this article and think the 360 is still outselling the ps3 significantly..

They should have said the ps3 will not pass the 360's year lead yet. The ps3 is outselling it 100k+.


The PS3 has a narrow advantage during the holiday season when people care less about prices, and when the 360 has still only cut away 50 from its initial price. Saying "the PS3 is outselling the 360 100k+ weekly" is not very accurate, since that would give the impression of a perpetual state, and that's going to change in a week or two. Not to say the 360 is necessarily taking the lead again, but without holiday sales the difference will be much smaller, whichever way it goes.



BengaBenga said:
I wouldn't count on a price drop. Shareholders are not going to be pleased with the results since Sony will never ship 11 million PS3's in their fiscal year 2007 (April). If they're lucky they have 11 million LTD but I don't even see that happening.
The problem for Sony is that their first party games don't sell at all. That's where the money should come from when the console is sold at a loss. Shareholders even more unhappy. A $50,- pricedrop could happen but definitely not more.
Even if MGS4 sells a lot of consoles (which I doubt, GTA4 will be much more important) Sony doesn't really benefit, since every console sold is loss, and until Killzone 2 and LBP no big 1st party games arrive. Sony really is in a bad position businesswise.

As for predictions: I think the PS3 will do better than this year, it will come closer to the 360, but they won't close the 7M+ gap they have right now, in order to do that they'd have to sell about the same number of PS3's as 2007 without any 360's sold!

 Most 1st party games have not done too badly, such a MS and Resistance which have both sold two million, although about half of those were bundles. Uncharted and HS are at 700k and should sell more, especially Uncharted. Ratchet has sold 600k, and should sell more. Warhawk has sold 340k copies, but shouldhave sold more online too. Basically, first party titles have mostly not done too great, but with the exception of Lair (if you count that as Sony because they probably did fund it) they have done fine.



I agree with most parts. I actually think ps3 will outsell (not catch) the 360 worldwide. PS3 will sell so well in Europe and Japan that it beats the 360 in worldwide sales. (Maybe cuts the gap in half or so) 

The 360 will still outsell the ps3 in America, but the ps3 will begin to close the gap.

I do agree that the ps3 will have price drops again in 08'. The ps3 will be dropping the cell size to 65 nano and then later at the end of 08' to 45 nano (also going to outsource production which will lower cost even further).

Also, the blu-ray diode use to cost $125 a console, it now costs around $8 a console...that is a $117 savings right there alone. PS3 cost to manufacture is dropping much faster than anyone has anticipated. 

Obviously, Sony has already lowered the cost significantly...the lower cost of the blu-ray diodes, the outsourcing of cell production, economy of scale, and the smaller cell chip size will allow Sony to lower the price again before the end of 08'.  They will still be losing money, just no more than now and software increases will help to offset this loss...profitablility may show itself half way through 09' year.



Well, I now only have access to a PS3 & 360...Plan on buying a wii soon (lol, if I can ever find one available!) but will probably wait until some of the major RPG's come out like Dragon Quest & Tales, etc.

Anyhow, I'm so far behind in games to play that I'm not in a huge hurry (lol, haven't even gotten a chance to finish God of War II yet!) 

@NJ,

The statements (to my knowledge) didn't state that they would break even at current price points $399 and $499. They stated that they would break even on hardware costs in 2009, which to me means they may have already factored in future price drops. The information would be very true in that regard, and breaking even by 2009 with current price point's is a no brainer.  



From 0 to KICKASS in .stupid seconds.

Wow add Warner Brothers to the already impressive support of Dinsey, Lionsgate, 20th Century Fox, MGM, Sony Pictures, and I feel sorry for anyone who bought an HD DVD player!!