| HappySqurriel said: I don't know what is going to happen ... For the past several weeks I have been wondering how the eroding value of the American dollar (in comparison to the Yen) was going to impact the strategies of Sony and Nintendo. I assumed that the 3DS was priced at $250 because the American Dollar fell from being worth 120 yen in 2005 to 80 yen in 2011 which ‘should’ cause a 50% increase in the price of Japanese goods in America, and Nintendo wanted a buffer against further exchange rate changes. If Nintendo had maintained this price I was envisioning Sony using a combination of their strategy with the PSP and PS3 to have the PS Vita at a higher price at retail (to compensate for a poor exchange rate) while still being able to claim that the system was $250; effectively, Sony wouldn't (really) manufacture the $250 PS Vita, and the 3G PS Vita would be sold in a manditory bundle for $350. With the 3DS being sold for $170 it seems unlikely that Sony could be effective with a bait-n-switch pricing strategy because buying a system with more features than you want with a game you don't want for almost $200 more than your competition hardly seems like much of a value. For those who don't understand ... If Sony decided they could sell the PS-Vita at $250/$300 with an acceptable loss under the assumption of an average dollar value of 80 yen over the first year and the dollar falls to be worth (on average) around 75 yen for the first year Sony will lose around $16/$20 more per system than they initially anticipated; and if the dollar devalued even further to be worth 70 yen on average Sony would lose around $35/$42 more per system. This may not sound like a lot of money but when you also included lost revenue from exchange rate changes across their entire product line including system sales, software sales, accessory sales, and licensing fees the net effect on the companies financials (which are the basis for projecting the loss they could accept on the system) the company may be in a position where they can't tolerate the loss they anticipated while facing a larger loss than they calculated. |
how does 250 - 170 = 200 ?
furthermore weren't you the same guy arguing that the wii u controller is going to be far less expensive than people have been expecting?









Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. " thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."


