Even for Apple, these numbers are just insane. Nobody predicted a quarter this big.
Revenue - $28.6 billion, up 82% YoY
Profit - $7.3 billion, up 125%
iPhone sales - 20.3 million, up 142%
iPad sales - 9.2 million, up 183%
iPod sales - 7.5 million, down 20%
Mac sales - 4 million, up 14%
Total iOS devices sold - 222 million
A few observations:
- Historically, iPhone sales drop this quarter as consumers await the fresh model. That didn't happen this time. Either the iPhone 5 delay pushed the slump into next quarter, or Apple's continuing carrier/regional expansion is just overwhelming any downward pressure.
- Speaking of old iPhones, the fact that the iPhone 4 is selling so well one year after launch is probably why Apple's margins are so fat this quarter. Margins will probably shrink in the next couple quarters as Apple pays for the rollout of the next model.
- The iPod's decline is accelerating, despite the success of the iPod Touch. Good thing Apple cannibalized itself before everybody else got to it.
- The iPad is a massive success. If analysts treated tablets as PCs (and some do), they'd be talking about how it tripled Apple's share of the market in just one year. Tablets won't kill laptops and desktops, but they have stolen all the growth in the established PC market. PC growth excluding iPad has been flat since 2010Q4, and trending below predictions before that.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.












