PlayStation BRAND Enters TOP 10 Brands on Facebook with 100% GROWTH!! (All this despite problems with PSN this year)!

darthdevidem01

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darthdevidem01 on 16 June 2011

PlayStation Soaring, Becomes Top 10 Brand on Facebook with 100% Growth Despite PSN Outage

PlayStation momentum has been pretty good considering the PSN nightmare Sony just went through. Sales for the PS3 in the U.S. were up 14% in May and Jack Tretton noted during the E3 press conference that PSN traffic levels had already climbed back to 90% of what they were before the downtime. Now we've come across another interesting find regarding the PlayStation brand.

The folks at Socialbakers, who track social networking data, published a list of the top 10 most popular brands on Facebook at the end of 2010, and now they've revisited the list. Sony's PlayStation brand has seen a ton of growth over the last six months, climbing 100% to enter the top 10 (displacing Victoria's Secret).

Fans for PlayStation grew from 7.6 million to 15.2 million, putting it ahead of another pretty popular service: Apple's iTunes (15.1 million fans). The top brand remains Coca-Cola, but it's worth noting that Disney saw some significant growth, climbing to number 2 on the chart. Perhaps Disney Interactive can leverage this popularity? Check out the charts below for the full comparison between last year and through June 1 of this year.

http://www.industrygamers.com/news/playstation-soaring-becomes-top-10-brand-on-facebook-with-100-growth-despite-psn-outage/

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A great improvement and considering Facebooks size it is truly an accomplishment!

All hail the KING, Andrespetmonkey

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legend92(3) on 16 June 2011

Good news for Sony, Social media is a powerful marketing tool for businesses. With a single post they share news, ads, videos with over 15 million potential customers.

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Xxain on 16 June 2011

Ooooh Snap! ... Im not sure just how impressive this is, but impressive nonetheless

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M.U.G.E.N on 16 June 2011

indeed..this is great news for them as they have been pushing for that social interaction aspect in their products a lot as of late (will continue with PSV)