But what is this measurement? What is the goal of each company that are so similiar? Ultimately it all boil down to money and market share and in those terms I can tell you who won and who lose with or without E3. As for the big three's respective goal in regards to E3, I respectfully argue that no, their goals are not the same.

In the word of your original post, "Microsoft's goal was to get the word out that it's console is for everyone." But coregamer already knew that the Xbox is for them; even if MS abandoned the 360 core audience entirely, third party would still deliver great quality games. I would argue that MS' objective for this E3 was to expand into the casual market above all else and this come invariably at the expense of the core. You cannot deny that there are less games targeted at them coming from MS, they have not stop, but since they are no longer 'the only kid in the family' so to speak, they can no longer have 100% of the parent's attention, this is natural and objectively speaking the right decision to make. Do I like it though? Certainly not!

What about Sony though? I agree with you that with respect to home console (taking both core and casual audience into consideration), MS had a better showing. But to use your own arguement against you, PS3 wasn't the main objective this time around, sure it was still pretty damn important but Sony's attention was rightfully given to the VITA; I feel that this time around, Sony's biggest goal was to convince consumer that the VITA is a unique and innovative product with features that cannot be replicate by the 3DS or smart phones. To this end, they showcase some kickass games with high end graphic, some social networking features and gave a 'stunning' price tag that has been receiving nothing but priase by the media, hell they officially gave VITA it's name in this conference! Did Sony also succeeded in meeting their objective? I think so, I think they did a damn fine job in fact and the ball is now squarely in Nintendo's court. But again, the attention to the VITA is coming at the expense of the PS3 and overall the conference was a dissapointment for me.

This is were I feel your argument about winning and losing loses weight; both Sony and MS had their own objective with their respective presentation, I do not feel that their goal were the same this year and I also feel that measuring success and failure in this circumstances cannot be done without the inclusion of personal prejudice.

People have every right to argue who won or lost E3 to their heart's content. I can agree or disagree with them as I choose but I see no reason why their logic should be any more or less faulty than my own, the measurement afterall is base on personal prejudice to begin with.

So again: MS failed, Sony didn't do much better and since I've no interest in Nintendo's current offering, the only thing I look forward to now is disecting Cafe and it's launch lineup (which I am already incline to be prejudice against due to my low opinion of the Wii). In short, this E3 has been a great big f*cken fail for me.

This is damage control that is as epic as the PS3 damage control in 2007. Man the forums are funny these days.

Xbox 360 focused? No, pointless Kinect feature focused. And features that mostly could've been done with a simple headset, too. Then, taking the piss out of gamers with one on rail game, after the other, after the other.
This is not an event for the mainstream, as the mainstream doesn't rigorously follow it and mostly isn't aware of that event at all, unless something really huge happens, like Natal '09, which looked revolutionary enough to push anywhere and everywhere, and Microsoft helped that as well.
Also, if this is NOT an event to please said "10 million gamers", please, explain Nintendo's '09 and '10 conferences.

Dude, the rules keep changing as this gen rolls along.

I have given up long ago.

You're right about the mainstream not having any expectations, heck they wouldn't have even watched it, so why bother catering to them at what is predominantly aimed at gamers like us?

I 100% get the direction they're taking, and that business wise they're in a much better position than the other 2 this holiday, but all this disney and sesame could have been at a small Kinect event during E3, and still reached the same target audience.

I can only think right now MS are dedicating resources to next gen, Rare didn't even show, Lionhead had that Fable game which looks poor at best, no Alan Wake?! Nothing from Ruffian, Robot Entertainment were suppose to be doing something other than that Orcs game, and a few other sudios didn't show anything.

Why didn't they show Rise of Nightmares? That's out THIS month and was one of the Japanese Kinect games they touted, I just don't get showing Disney and Sesame at this event, it truly is a slap in the face.

On the one hand; MS did exactly what they wanted to: I.E they went head first at the market they are aiming for...however with that said, E3 is a place for (God I hate this term) "hardcore" games...it seems with each passing E3 they move farther away from that market.

Now, the so called "hardcore" crowd will see this as a bad thing, but for MS it gets them where they need to go. I.E aiming for the wider market and getting more money...with this in mind...they hit it out of the ball park...they had their goals and they reached it with room to spare.