Personnaly, i didnt know samus existed until the first smash bros.
Personally also, the strong mysterious quiet nature of samus isnt really interesting to me. I find it more to be a cleverly disguised excuse to keep from having to developping her back story and personnality rather than providing an actual improvement to her character. If anything, her trademark mysteriousness just makes her seem more like Mario, Link, Donkey Kong, Kirby or any character Nintendo has ever created. Their all under developped and have very little if any back story. All we know about Mario for example is that hes a plumber, and all we know about Samus is that her parents were killed by space pirates and she was trained by the Chozo who also gave her her suit.
The proof is that it took the help of another company for Nintendo to finally start giving a sens of who samus really is.
The games are incredible, though. Samus? shes just the person shooting the cool arm gun, thats pretty much it.