After hearing Iwata's GDC speach and then reading the recent article in GamrFeed about Nintendo being doomed. I started thinking more about it. But could these cheap games actually lead to bigger sales on the Big three and potentially growing the market?
My initial reply was, their will always be a market for high end big budget games. Even if low budget app games and cheap social network games sell their will always be a place for the big budget hardcore games. This got me thinking of course true gamers are going to want better and bigger games then social network and App store games deliver. Many greedy developers may quickly jump on the App and social network express but those who remain will still be able to see their bigger budget games. This lead me to wondering if software prices for big budget games would have to raise to keep developers from going to the dark side (Social Network/App).
But then I thought of something. FarmVille has over 300-million users. Thats far larger then any video game platform has ever reached. Then I started thinking about Nintendo's Blue Ocean strategy a huge part of this strategy is that Nintendo would widen the market by appealing to non-gamers and turning them into gamers. The Wii and DS both showed that their are millions of potential gamers who have yet to be reached.
Then it hit me, their are 300-million FarmVille players. That is huge that is what almost 100-million consumers then have even been reached by consoles. Then I thought abit more about Nintendo's strategy, turning those non-gamers into gamers. That when I realized App games and Social Network games are both reaching non-gamers and making them into gamers at a very high rate.
So while Nintendo sees every sale of a cheap ass App game as being a loss to them, it infact could be a new potential customer. App games and Social network games could be gateway drugs for gaming? I actually know someone who never was a gamer but is playing games on his I-Phone, he started with Cut the Rope , Angry Birds and a few others. He now buys more sofisticated games.
Today Epic Games and other big publishers studios are starting to produce games closer to what we'd expect to see on consoles. These games are being bought by consumers who chances are don't own consoles. Then these consumers see the higher quality and could potentially be hooked. These consumers are now ripe for the picking , they wen't from not playing any games to suddenly dedicating hours upon ours on their favorite games.
Now Nintendo , Microsoft and Sony are in the perfect position to release transition titles. Titles similiar to those offered by Social Networks and App store's but more high quality. If Nintendo's Blue Ocean strategy works then why wouldn't it work for social network games and App store games? These new game markets are drawing in people faster then any console before. And these new gamers are ripe for the picking.
Nintendo and Sony could really start targetting these markets, with their cheap downloadable titles. Getting an I-Pad/Phone/Pod gamer to purchase a 3DS or NGP to experiance games they can't get on the App store or FaceBook. Then try selling them more sophisticated handheld titles before selling them home consoles and high end games.
Could Blue Ocean work for SocialNetwork/App games? or am I completely insaine and the cheap games will not turn non-gamers into gamers. Will they simply draw away gamers from consoles and handhelds until the market implodes. Is Social Network Games and App games going to be the death of MS,Sony,Nintendo or its saviour.
What are your thoughts?
-JC7
"In God We Trust - In Games We Play " - Joel Reimer












