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Forums - Sales - Core or Casual: Which of the two markets are more important/desirable?

 

Core or Casual: Which of the two markets are more important/desirable?

The Core gamer market 50 25.77%
 
The Casual gamer market 35 18.04%
 
A healthy combination of both 77 39.69%
 
It varies from the big three 11 5.67%
 
Dunno 0 0%
 
Click me for results! 21 10.82%
 
Total:194
Maelstrome said:
S.T.A.G.E. said:
Chrizum said:

Hardcore gamers < 5% of the market
Mainstream > 95% of the market

Enough said.


I believe the core a little larger than 5% of the market. Core titles sell more than your giving credit.

i think what chrizum is getting at is that mainstream gamers are the casuals. the mainstream games are all the AAA hyped up and highly advertised games.

on the other end the more niche unadvertised off the beaten trail games are the more hardcore gamers prey.


Thats not exactly true. Titles like COD and Halo are an exemption and if you look are still purchased by a minority of console owners, but when you add up the numbers (per console) still come up as a large sum. I'd say that moderate gamers are also helping the core pool in sales. When I say moderate, I mean people who don't really play every game, but can still get down the scheme of complex controls and get into the harder titles when they have time. I know plenty of people like this who only have COD, Halo, Gears and Forza in their gaming collection and thats enough for them when they come home from work.



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Chrizum said:
S.T.A.G.E. said:
Chrizum said:

Hardcore gamers < 5% of the market
Mainstream > 95% of the market

Enough said.


I believe the core a little larger than 5% of the market. Core titles sell more than your giving credit.

Mainstream/casual gamers also buy "hardcore" games. Most Call of Duty and GTA sales come from mainstream/casual gamers.


True casuals do not care for 13/16 button control schemes. I call those moderate gamers. These can be core gamers, but don't have the time or don't want it to go any farther with their talents than a couple key games (Mostly that don't have anything to do with kinect). They usually respond to trends from commercials on tv. Casuals create a true boom in the market in their sales (IE: women and men who dont game) and then go stagnant with attach rates as time goes on. Why do you think the DS destroyed the PSP? Because half of their userbase are women. Nintendo keeps their control schemes simple and fun.  Don't get me wrong now, there are women who can game hardcore, but those are still a well respected minority. COD, Halo and Gears all sell well because the Hardcore and moderate gamers (drawn in by heavy commercial dollars) support it. Hardcore and moderates together can generate 5 million for a single game on any single  console being the minority. Make the game a multiplatform and it can easily generate 10 million in copies sold. 



RolStoppable said:

There is no clear distinction between a core and casual market, you can't really segregate the market as a whole, because whatever you do, there will always be some sort of overlap between various segments. Or does anyone believe that a core gamer would never buy a title like Wii Fit or Brain Training and that a casual gamer would never try out an RPG or FPS? When you think about it, it's pretty obvious that there is no clear cut way as the market consists of actual people and each one of them has their own individual preferences. Additionally, there are people who don't play video games at all yet, but could all be potential customers.

Therefore companies are best off to offer the broadest range of quality content possible, because this raises the chances to draw in as much people as possible and keep them buying your products. Once you'll lose balance and release too many similar games, gamers will go look elsewhere to get what they need and then it's hard to get them back.

I agree I play goldeneye and black ops but i like jeopardy and sports resort almost as much. 



Jexy said:

There should be a separation there.  Core is more important to the development of the industry as a whole, really to any industry.  This is the same reason that automobile companies build race cars and compete in Le Mans and the like.  It makes for better progress and pushing new boundries, which eventually trickle down to all gamers, core and casual.  Just like hardly anyone gets behind the wheel of a race fit Ferrari or Audi, but other Ferrari's and Audi's benefit from the engineering.  Casual is important to keep the money flowing which will allow more core to be created.  There are crossovers obviously, but in general, this is how I see it.


Core gamers (whatever that means) is smaller than casual gamers (whatever that means)

Casual more important, more players



Please pigeonhole what I am

I don't play console games everday but every  other day I play goldeneye for more or less than 1 hour.*

I play nsmbds everyday for 15 to 30 minutes. 

 

* doesn't include party games, when friends stop over it's jeopardy, sports resort, Karaoke  and goldeneye multi-player



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I really think the concept of core and casual is completely flawed, for one there should be at least three categories the traditional core, the traditional casual and the expanded market.

A lot of people seem to exclude anyone who gamed before this generation from being casual but there's always been casual gamers and the best selling games have always been casual friendly.

Games like COD, GTA and Sports titles are all pretty casual friendly and on the Nintendo side you have titles like Mario and Pokemon. These games are all really open to casual players although they're completely different, but the thing about these games are they also appeal to the hardcore fanbases on the consoles. The people getting to their 10th prestige in COD, collecting every star in Mario, catching every Pokemon, these are all hardcore gamers.

In all honesty very few purely hardcore games are successful, at least massively successful. The majority of the big "hardcore" games are pretty much based around being casual friendly and at the same time allowing for someone to play it "hardcore".

As in that's why I think Mario, COD, Pokemon, Halo, Tetris and GTA are all so successful, they  manage to appeal to more than just one of the two camps that people see the industry as.

So I guess what I'm trying to say is that the best strategy is a combination of both but not by trying to appeal to them individually but by making games like I mentioned above. Not that there's anything wrong with pure casual or pure hardcore games, but for a console manufacturer they won't sell that many units. I mean if you can make a game more streamlined and casual friendly without lessening the experience for the hardcore (Driving assists in racing games) or vice versa then it just makes the game better



Lastgengamer said:

 

This inquiry is from a financial standpoint regarding Microsoft, Nintendo and Sony and seeing as the casual market is larger overall, I'd have to say it's more important; however the core market as a whole usually remains loyal to each respective console manufacturer and can make a difference overtime. So seeing as they both have their own set of advantages what's your take?   

It has to depend on the business strategy of the console maker. The average casual gamer buys far fewer games than a "core" gamer. Nintendo's business model works targetting casual gamers, because they profit off of the hardware. Even if a number of Wii's sell with only a half dozen units of software over the lifetime, Nintendo makes a hefty profit. On the other end of the spectrum, you have Sony's business model, where even once the PS3's 10 year life-cyle is complete, and it's selling profitably at $150 or less, it's hardware will have sold, overall, at a huge loss. Thus it's primary concern must be core gamers, who buy 10,15, 20 games return that investment. And of course a focus must be chosen - casual gamers wouldn't spend as much on the system as core gamers, whereas core gamers are more likely to be swayed by specs/graphics.

Thus neither is "more important" but rather "more important to ME." So in short, casuals are more important to Nintendo, Core for MS and Sony.



Aielyn said:
Lastgengamer said:

 

This inquiry is from a financial standpoint regarding Microsoft, Nintendo and Sony and seeing as the casual market is larger overall, I'd have to say it's more important; however the core market as a whole usually remains loyal to each respective console manufacturer and can make a difference overtime. So seeing as they both have their own set of advantages what's your take?

Your question doesn't even make sense.

"Core" refers to the people who make the majority of purchases on your console. It is a term referring to business, to the market. The "Core Market" is, essentially, the portion of the market that the company's products are primarily aimed at.

"Casual" refers to the way in which a person plays a game, although the gaming community has accidentally conflated it with "aiming for children, the elderly, etc". In reality, the most casual players of games are often those that play, for instance, Halo, or Call of Duty. The term "casual game" is a nonsensical term, as one can play any game casually, and almost any game in a devoted manner. (EDIT: Oops, I said "casual game" is a nonsensical term. What I meant to say was that a casual game is nothing more than a game designed primarily for the casual player - games that can be played in short bursts quite easily, as opposed to those that are designed to be played for hours at a time)

Most importantly, there's no such thing as a "Casual market". This concept has been invented by either the gaming media or the gaming community in order to pigeonhole the "lesser" games - essentially, it's a term created for elitist purposes.

If what you want to ask is whether games should be more complex, dark, realistic, and filled with guns and explosions, or more simple, light, artistic, and filled with rainbows and cute characters, then my answer has to be all of the above. A developer or publisher that limits their market or their target audience consistently will inevitably end up losing money as they find themselves stuck in a shrinking niche.

You’ve explained everything well, though when I used the word core I intended it to mean the loyal first adapters for any newly released console, the ones who I would say have a certain brand loyalty for the preexisting game franchises or other such preferences.

When I used the expression casual, I intended it to mean the expanded audience of gamers who might be lapsed gamers or people new to gaming and are more on the fence in deciding which of the big three to go with.

So essentially the point of this thread was to get an idea of which market of gamers is more significant in determining the success of a new console.

Thanks for the feedback everyone, though I should have probably put more then a few minutes of thought into the question and as a result the thread as well-_-  



RVDondaPC said:

The casual market does not bring in more money, especially over time(Atleast not on Video game consoles.) Not only does their software bring in less revenue per game sold(they're generally priced at $50 or $40 to start, compared to $60) but the core market is mostly split between the PS3 and 360. If you add up the software sold by the two "Core" consoles they far outweigh the Wii. Just because the most successful company caters to the casual audience, doesn't mean it's the biggest market nor the most important. It was just the most ignored and thus had the biggest opportunity to be captured by a single company. The biggest software sellers for casual games (Wii sports and now Kinect Adventures), don't even bring in any revenue. They are bundled for free. Compare that to the Call of Duty games which probably sells 75% of their stock at full price ($60 in America). So not only is there more core games sold, but for every 5 full priced core games, 6 casual games have to be sold to match the revenue. Don't know how the pricing works around the rest of the world but I could imagine it's somewhat similar. The "core" consoles also cost much more money to purchase than the "casual" machine, thus bringing in even more revenue. 

Now that the competition for the "casual" market is heating up, the core market will become a goldmine for whoever caters to it the most in the coming years and coming generation. MS is being smart with their Kinect, especially short term, but i hope they don't forget about the core audience. Or else they will regret it when they all go back to the playstation brand. 

Actually (concerning things like Farmville and the like), the most casual games are either free or cost a few bucks on appstores, the 95% number someone mentioned must be pertaining to these gamers and they certainly do not bring in more money save for revenue from ads. Casual gamers spend a lot less on gaming in general (and with plug-in's such as adblock the ads are losing ground in the revenue stake as well), probably less than 10% of that of a "hardcore" gamer. If you sell and iPhone game to two million users for 5$ a pop, that's still pocket change compared to a lot of bigger games on consoles (yes, console games cost a lot more to develop but they are also generally more profitable). Dozens of small developers going for the mobile market (Ngage and others for instance) went bankrupt practically overnight and the best deal in all of it is for the owner of the platform or appstore (like Apple charging 30% royalties for almost everything they distribute and sell over their closed store concept).

The casual market is vast though and can certainly bring in a lot of money but they are fickle and can't be relied on as a source of income longterm (like you said) and that remains the biggest challenge in this market.



S.T.A.G.E. said:
Maelstrome said:
S.T.A.G.E. said:
Chrizum said:

Hardcore gamers < 5% of the market
Mainstream > 95% of the market

Enough said.


I believe the core a little larger than 5% of the market. Core titles sell more than your giving credit.

i think what chrizum is getting at is that mainstream gamers are the casuals. the mainstream games are all the AAA hyped up and highly advertised games.

on the other end the more niche unadvertised off the beaten trail games are the more hardcore gamers prey.


Thats not exactly true. Titles like COD and Halo are an exemption and if you look are still purchased by a minority of console owners, but when you add up the numbers (per console) still come up as a large sum. I'd say that moderate gamers are also helping the core pool in sales. When I say moderate, I mean people who don't really play every game, but can still get down the scheme of complex controls and get into the harder titles when they have time. I know plenty of people like this who only have COD, Halo, Gears and Forza in their gaming collection and thats enough for them when they come home from work.

if we are going to add more sub categories we should just skip to the end and say all gamers are diferent. what makes one core, what makes one casual. when i think casual i think players that dont keep up with the industry and just play random little games and mainstream titles. your moderate player falls under that catagory. when i think core i think dedicated to the gaming scene and medium itself.not sticking to a single console or genre. treats it as a "serious" hobby.how much overlap do we get with each of these? well off hand i can think of a few.  your moderate gamer is a casual becausehe only plays few games of limited genres. they are core because they may dedicate themselves to it as a hobby.

the facebook gamers plays the little internet flash games diligintly and ignores the scene.

the call of duty kids who play the one game religiously and ignore the scene.

the ones that follow the idustry and buy plenty but play with little dedication moving on to the next.

if anything really qualifies as being core its the dedication to your hobby be it gaming as a whole, a specific genre, or even just a single series or game. now in order to do that you dont have to buy a lot of games, you dont even have to play a lot of different games.

in the end really i dont think you can truly seperate the casual and the core directly. if you add the moderate all you do is say that some casuals are core and some cores are casual. that does make sense but may not be what you mean