Chrizum said:
Mainstream/casual gamers also buy "hardcore" games. Most Call of Duty and GTA sales come from mainstream/casual gamers. |
True casuals do not care for 13/16 button control schemes. I call those moderate gamers. These can be core gamers, but don't have the time or don't want it to go any farther with their talents than a couple key games (Mostly that don't have anything to do with kinect). They usually respond to trends from commercials on tv. Casuals create a true boom in the market in their sales (IE: women and men who dont game) and then go stagnant with attach rates as time goes on. Why do you think the DS destroyed the PSP? Because half of their userbase are women. Nintendo keeps their control schemes simple and fun. Don't get me wrong now, there are women who can game hardcore, but those are still a well respected minority. COD, Halo and Gears all sell well because the Hardcore and moderate gamers (drawn in by heavy commercial dollars) support it. Hardcore and moderates together can generate 5 million for a single game on any single console being the minority. Make the game a multiplatform and it can easily generate 10 million in copies sold.
