I love how xenophobic and racism are being thrown around. I think there is a little bit of both on the part of the Japanese viewing games from other countries, but I believe it is only a sliver of the whole story. There is a saying in Japan,
"Yo-ge, kuso-ge" meaning " Western game, shit game."
Source: http://www.wired.com/gamelife/2010/09/western-games-japan/
Great thread on this topic from NeoGAF titled "Can Microsoft ever achieve success in Japan with the Xbox brand/gaming in general? (Tmac and Castor Krieg provide good answers): http://www.neogaf.com/forum/showthread.php?t=415488
From what I gleaned from the NeoGAF thread, video game consoles in Japan are something for children and teenagers. Adults who are working are expected to save face by not appearing like some Otaku who spends all his time and money playing games at the expense of conforming and being a family man/woman. Thus forth, hand-helds among adults are very popular and the main way for gaming in Japan.
Finally and most important, Japan popularizing home video game consoles with the NES has had a history of being catered to. By cater, I don't mean making a WRPG more like a JRPG with sky high production values, fresco level artwork, linearity, and an epic Shakespearian story. I don't mean a moneyhatting maneuver like Microsoft does by localizing commercials for titles like Halo. Cater for the Japanese is knowing Japanese culture and history, putting it into a video game, developing homegrown development offices, and advertising in a way that is culturally sensitive, thus culturally acceptable.
Why the PS3 failing to gain traction like the Wii is occuring is because I belive Sony as a mulitnational sees the Americas and EMEAA as larger markets and caters to them more now than in past at the expense of Japan. The PSP may blunt this, but not nearly to the extent the DS does for Nintendo.
To gain a picture of how big a market is just read the front page of VGChartz. Super Mario Bros for the NES is the biggest home console game in Japan with 6.81 million sold in Japan followed by New Super Mario Bros, Wii at 4.13 million. Hell, Microsoft and Sony both have had at least 5 titles this generation selling more than that in the Americas alone and the EMEAA alone. Japan is not the market decider today that it was in the 1980s and 1990s. Japan should not be ignored, but it has become less relevant as a market as time has passed leaving Sony and Nintendo to cater more westward at the resentment of some Japanese video game consumers.
If I am wrong, then please correct me and if I left anything out then please add.