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Forums - Sales Discussion - The Official November 2010 NPD Thread

Kynes said:
TheSource said:

Kowenicki when I make an estimate in a thread like this for the end of the year its just off the top of my head. You're on my ass every time I say something you find stupid. If I did the same thing to people I'd be at something like 3 million posts. Relax. If I'm not doing an article I haven't looked at my forecasting models or run totals its just to address a specific comment roughly.


I think the "problem" Kowenicki has is that he has more expectations of the predictions made by you, one of the analysts of VGChartz, than any other forum user. That's why he has a reason to be nitpick, after all you are TheSource!


I agree with this.  I'm sure its nothing personal.  Off the top of your head, while you're half sleep or mostly drunk, The Source's estimates should be better than ours as they're based on data we aren't privy to.



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kowenicki said:
MaxwellGT2000 said:
TRios_Zen said:
MaxwellGT2000 said:
Nsanity said:
Edouble24 said:

Nice chart showing revenue for the month. 360 going strong. 

hot damn!


Oh what you can get away with when you say revenue  revenue data is quite literally useless to anyone but the publisher/manufacturer and it's only for their titles/products.  It's like this Wii sells 1m software units at 50  while 360 does 1m units at 60, revenue from the Wii title is 50m dollars, the 360 title brings in 60m dollars and therefore a higher % on a pie chart like that, the only problem? If a title like that cost something like 45 million on the 360 and 11.25 million on Wii, after console makers get their cut, you count expenses like production of discs and shipment, the 360 title breaks even, and the Wii game came out making a mint.

The same can be applied to those months PS3 were sold at a loss, they could have the entire pie, Sony still wasn't doing good business.  So yeah revenue charts, in general, are some of the most useless data you could ever be given, only good to fan some console war flames.

While I agree that data CAN sometimes be meaningless, I'm not sure I'm following your argument here.

The data in this chart IS presented as "Revenue" data.  Nothing disingenuous there.  additionally the size of the "accessories" pie chart is clearly skewed given the cost of Kinect, and while that is not explicit here, a passing knowledge of sales and this market would tell you that.  Finally while your cost/profit argument IS true, that would be relevant at a more macro level, or if you were trying to prove something about earnings here...however that is not what is being presented.

From this data, you can see that revenues, in America were clearly skewed in favor of the 360, period.  Anything else that is inferred from this would basically be user error, no? 


My argument wasn't about what's being discussed, but rather that the data is outright meaningless,and then presented examples of why it is useless.  Essentially it's a waste of peoples time and the average poster takes more from it than what it is, more or less it's me informing people of what they're looking at before they go around yelling about the data from the highest mountain.

And yes anything more would be user error but with revenue, people tend to translate that to 'wow that company made a lot of money', people typically get it confused with profit, you probably know that as well as I do.

Me personally my objective is to see the game industry thrive so I'll always be focused on companies staying alive so I can keep on playing good games 

Yes its only a part of the picture...

To get profit you NEED revenue...  and yes I am constantly saying to people that "revenue is vanity and profit is sanity".

But in this instance the revenue comparison isnt remotely bogus and is a helpful and informative measure in this circumstance particularly when the selling price for the 360 is less than the PS3 and yet the revcenue is almost twice.


Uh... one sku being the arcade/core is cheaper than the PS3, two of them are the price of a PS3... and you have one that is 100 dollars more... Yeah we know the 360 sold more hardware units than the PS3 we have numbers for that, there's no reason to justify it more with revenue numbers. Again just adding fuel to some stupid console war between forum posters.  

And this actually makes me think where did these guys get their revenue numbers from exactly? They posted this:

"Stitching together figures and proportions provided in the comments of Michael Pachter (analyst for Wedbush Securities), Anita Frazier (analyst for the NPD Group), and in Microsoft's own press release, we have what we believe is a reasonable picture of the Xbox 360's strong showing last month."

Which still doesn't tell me where they got their SKU breakdown, NPD didn't provide it that's for sure, and if they don't have that they don't even have accurate revenue data.  

So really what is the need to continue this rubbish?  Revenue data without an expenses report, the revenue data is "stitched" together, and we already have console sales data... what more is there to prove?  This data isn't doing anything.



MaxwellGT2000 - "Does the amount of times you beat it count towards how hardcore you are?"

Wii Friend Code - 5882 9717 7391 0918 (PM me if you add me), PSN - MaxwellGT2000, XBL - BlkKniteCecil, MaxwellGT2000

koffieboon said:
Edouble24 said:

Nice chart showing revenue for the month. 360 going strong. 

I have my doubt that hardware chart is completely right. For this to be correct Xbox 360 needs to have an average price of almost twice that of a Wii and PS3 even needs an average price of over 2.5 times that of the Wii.

that's what I'm wondering too. I think it mentioned in the article that the average selling price for 360 is $290 which means average selling price for Wii is almost $150 for the month. Wii was sold at $50 discount of MSRP for the whole month?



MikeB predicts that the PS3 will sell about 140 million units by the end of 2016 and triple the amount of 360s in the long run.

MaxwellGT2000 said:
Nsanity said:
Edouble24 said:

Nice chart showing revenue for the month. 360 going strong. 

hot damn!


Oh what you can get away with when you say revenue revenue data is quite literally useless to anyone but the publisher/manufacturer and it's only for their titles/products.  It's like this Wii sells 1m software units at 50  while 360 does 1m units at 60, revenue from the Wii title is 50m dollars, the 360 title brings in 60m dollars and therefore a higher % on a pie chart like that, the only problem? If a title like that cost something like 45 million on the 360 and 11.25 million on Wii, after console makers get their cut, you count expenses like production of discs and shipment, the 360 title breaks even, and the Wii game came out making a mint.

The same can be applied to those months PS3 were sold at a loss, they could have the entire pie, Sony still wasn't doing good business.  So yeah revenue charts, in general, are some of the most useless data you could ever be given, only good to fan some console war flames.

Revenue data is NOT useless! Effectively it tells us the magnitude of the market in question or the proportion of revenue going towards a specific console. So a developer looking at Gamasutra will see that they could either develop a Wii game and target ~30% of the revenue available on consoles or they could target the Xbox 360 and PS3 both for a slice of ~70% of the overall market. Beyond this the comparison gets even more skewed given the fact that many Wii games have to rely on licensed I.P. and a lower than $50 price point which means that they have to keep their fixed costs in check because the margins after Nintendo, third party I.P, retail margins, publishing expenses are taken into account are quite small. However on the other hand the margins on the Xbox 360 and PS3 games are much greater and newly developed I.P. can be sold relatively profitably and with higher margins comes the incentive to advertise and market the title because selling additional copies easily justifies advertisement.

 



Tease.

Squilliam said:
MaxwellGT2000 said:
Nsanity said:
Edouble24 said:

Nice chart showing revenue for the month. 360 going strong. 

hot damn!


Oh what you can get away with when you say revenue revenue data is quite literally useless to anyone but the publisher/manufacturer and it's only for their titles/products.  It's like this Wii sells 1m software units at 50  while 360 does 1m units at 60, revenue from the Wii title is 50m dollars, the 360 title brings in 60m dollars and therefore a higher % on a pie chart like that, the only problem? If a title like that cost something like 45 million on the 360 and 11.25 million on Wii, after console makers get their cut, you count expenses like production of discs and shipment, the 360 title breaks even, and the Wii game came out making a mint.

The same can be applied to those months PS3 were sold at a loss, they could have the entire pie, Sony still wasn't doing good business.  So yeah revenue charts, in general, are some of the most useless data you could ever be given, only good to fan some console war flames.

Revenue data is NOT useless! Effectively it tells us the magnitude of the market in question or the proportion of revenue going towards a specific console. So a developer looking at Gamasutra will see that they could either develop a Wii game and target ~30% of the revenue available on consoles or they could target the Xbox 360 and PS3 both for a slice of ~70% of the overall market. Beyond this the comparison gets even more skewed given the fact that many Wii games have to rely on licensed I.P. and a lower than $50 price point which means that they have to keep their fixed costs in check because the margins after Nintendo, third party I.P, retail margins, publishing expenses are taken into account are quite small. However on the other hand the margins on the Xbox 360 and PS3 games are much greater and newly developed I.P. can be sold relatively profitably and with higher margins comes the incentive to advertise and market the title because selling additional copies easily justifies advertisement.

 


Are you trying to claim they don't do this on other consoles like literally ALL THE TIME?  I've yet to see regular price drops FYI on Wii, no Players Choice like with Gamecube, and there's so many licensed IPs on PS3 and 360 it isn't funny but all consoles rely on that.  But you talk about lower than MSRP but PS3 and 360 games often get price drops much quicker than Wii titles, I know cause I shop around a lot looking for deals  

The most reasonable argument is the idea that a certain segment has the most money spent towards it, but again you have to look at your profit margins.  As I brought up before games are now bringing in more revenue than the movie biz, doesn't mean anything though cause developers aren't making money, the market as a whole isn't ready for high budget titles even at 60 dollar price tags. 

Plus again I must call into question the credibility of those pie charts as with the SKUs not being broken down to prove their revenue data is correct, are they breaking down revenues based on many of the sales?  Hell I got Red Dead Redemption for 30 dollars when it was normally 60 thats not normal revenues and are these people accounting for that? I find it questionable especially when they say themselves they only patched it together.



MaxwellGT2000 - "Does the amount of times you beat it count towards how hardcore you are?"

Wii Friend Code - 5882 9717 7391 0918 (PM me if you add me), PSN - MaxwellGT2000, XBL - BlkKniteCecil, MaxwellGT2000

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MaxwellGT2000 said:
Squilliam said:
MaxwellGT2000 said:
Nsanity said:
Edouble24 said:

Nice chart showing revenue for the month. 360 going strong. 

hot damn!


Oh what you can get away with when you say revenue revenue data is quite literally useless to anyone but the publisher/manufacturer and it's only for their titles/products.  It's like this Wii sells 1m software units at 50  while 360 does 1m units at 60, revenue from the Wii title is 50m dollars, the 360 title brings in 60m dollars and therefore a higher % on a pie chart like that, the only problem? If a title like that cost something like 45 million on the 360 and 11.25 million on Wii, after console makers get their cut, you count expenses like production of discs and shipment, the 360 title breaks even, and the Wii game came out making a mint.

The same can be applied to those months PS3 were sold at a loss, they could have the entire pie, Sony still wasn't doing good business.  So yeah revenue charts, in general, are some of the most useless data you could ever be given, only good to fan some console war flames.

Revenue data is NOT useless! Effectively it tells us the magnitude of the market in question or the proportion of revenue going towards a specific console. So a developer looking at Gamasutra will see that they could either develop a Wii game and target ~30% of the revenue available on consoles or they could target the Xbox 360 and PS3 both for a slice of ~70% of the overall market. Beyond this the comparison gets even more skewed given the fact that many Wii games have to rely on licensed I.P. and a lower than $50 price point which means that they have to keep their fixed costs in check because the margins after Nintendo, third party I.P, retail margins, publishing expenses are taken into account are quite small. However on the other hand the margins on the Xbox 360 and PS3 games are much greater and newly developed I.P. can be sold relatively profitably and with higher margins comes the incentive to advertise and market the title because selling additional copies easily justifies advertisement.

 


Are you trying to claim they don't do this on other consoles like literally ALL THE TIME?  I've yet to see regular price drops FYI on Wii, no Players Choice like with Gamecube, and there's so many licensed IPs on PS3 and 360 it isn't funny but all consoles rely on that.  But you talk about lower than MSRP but PS3 and 360 games often get price drops much quicker than Wii titles, I know cause I shop around a lot looking for deals  

The most reasonable argument is the idea that a certain segment has the most money spent towards it, but again you have to look at your profit margins.  As I brought up before games are now bringing in more revenue than the movie biz, doesn't mean anything though cause developers aren't making money, the market as a whole isn't ready for high budget titles even at 60 dollar price tags. 

Plus again I must call into question the credibility of those pie charts as with the SKUs not being broken down to prove their revenue data is correct, are they breaking down revenues based on many of the sales?  Hell I got Red Dead Redemption for 30 dollars when it was normally 60 thats not normal revenues and are these people accounting for that? I find it questionable especially when they say themselves they only patched it together.

On price: Im talking about official price drops rather than special prices or retailer deals. Pachter already spoke of the lower average sale price of Wii titles compared to Xbox 360/PS3 titles which is greater than the 20% difference in the official launch prices from the start of the generation. If you have to hunt around for deals it isn't the same as someone just buying the first one they see. Most people don't shop around, you're just benefiting from price discrimination.

On movies vs games? That tells us nothing, sorry. You penetrate the murky hollywood financial accounting standards and report back to me on the lifecycle revenue of movies vs games. From what I can tell, movies aren't making money apparantly either but for what it is worth the big publishers are in the black.

How would you prove that the data in those pie charts is correct? They are afterall estimates based upon statistical polling techniques amongst others. So long as they are representative to within a few percentage points it really doesn't matter if the Xbox 360 got 46% of revenue or 47 or 45% because the message is the same regardless.

In the end so long as the Xbox 360 and PS3 both have high average unit sales and high margins on average per unit sold it will support a lot of developers. It doesn't matter how much each title costs to make, games like most entertainment mediums tend towards the median being unprofitable with the top few % making the majority of the profits. It doesn't matter whether it is the Wii or the Xbox 360 or the overall entertainment software market, nothing really deviates from this rule. The Wii isn't vastly profitable because development costs are low and the Xbox 360 and PS3 aren't vastly unprofitable because the development costs are high. The market just adjusts to the equilibrium regardless. 

 





Tease.

Squilliam said:
MaxwellGT2000 said:
Squilliam said:
MaxwellGT2000 said:
Nsanity said:
Edouble24 said:

Nice chart showing revenue for the month. 360 going strong. 

hot damn!


Oh what you can get away with when you say revenue revenue data is quite literally useless to anyone but the publisher/manufacturer and it's only for their titles/products.  It's like this Wii sells 1m software units at 50  while 360 does 1m units at 60, revenue from the Wii title is 50m dollars, the 360 title brings in 60m dollars and therefore a higher % on a pie chart like that, the only problem? If a title like that cost something like 45 million on the 360 and 11.25 million on Wii, after console makers get their cut, you count expenses like production of discs and shipment, the 360 title breaks even, and the Wii game came out making a mint.

The same can be applied to those months PS3 were sold at a loss, they could have the entire pie, Sony still wasn't doing good business.  So yeah revenue charts, in general, are some of the most useless data you could ever be given, only good to fan some console war flames.

Revenue data is NOT useless! Effectively it tells us the magnitude of the market in question or the proportion of revenue going towards a specific console. So a developer looking at Gamasutra will see that they could either develop a Wii game and target ~30% of the revenue available on consoles or they could target the Xbox 360 and PS3 both for a slice of ~70% of the overall market. Beyond this the comparison gets even more skewed given the fact that many Wii games have to rely on licensed I.P. and a lower than $50 price point which means that they have to keep their fixed costs in check because the margins after Nintendo, third party I.P, retail margins, publishing expenses are taken into account are quite small. However on the other hand the margins on the Xbox 360 and PS3 games are much greater and newly developed I.P. can be sold relatively profitably and with higher margins comes the incentive to advertise and market the title because selling additional copies easily justifies advertisement.

 


Are you trying to claim they don't do this on other consoles like literally ALL THE TIME?  I've yet to see regular price drops FYI on Wii, no Players Choice like with Gamecube, and there's so many licensed IPs on PS3 and 360 it isn't funny but all consoles rely on that.  But you talk about lower than MSRP but PS3 and 360 games often get price drops much quicker than Wii titles, I know cause I shop around a lot looking for deals  

The most reasonable argument is the idea that a certain segment has the most money spent towards it, but again you have to look at your profit margins.  As I brought up before games are now bringing in more revenue than the movie biz, doesn't mean anything though cause developers aren't making money, the market as a whole isn't ready for high budget titles even at 60 dollar price tags. 

Plus again I must call into question the credibility of those pie charts as with the SKUs not being broken down to prove their revenue data is correct, are they breaking down revenues based on many of the sales?  Hell I got Red Dead Redemption for 30 dollars when it was normally 60 thats not normal revenues and are these people accounting for that? I find it questionable especially when they say themselves they only patched it together.

On price: Im talking about official price drops rather than special prices or retailer deals. Pachter already spoke of the lower average sale price of Wii titles compared to Xbox 360/PS3 titles which is greater than the 20% difference in the official launch prices from the start of the generation. If you have to hunt around for deals it isn't the same as someone just buying the first one they see. Most people don't shop around, you're just benefiting from price discrimination.

On movies vs games? That tells us nothing, sorry. You penetrate the murky hollywood financial accounting standards and report back to me on the lifecycle revenue of movies vs games. From what I can tell, movies aren't making money apparantly either but for what it is worth the big publishers are in the black.

How would you prove that the data in those pie charts is correct? They are afterall estimates based upon statistical polling techniques amongst others. So long as they are representative to within a few percentage points it really doesn't matter if the Xbox 360 got 46% of revenue or 47 or 45% because the message is the same regardless.

In the end so long as the Xbox 360 and PS3 both have high average unit sales and high margins on average per unit sold it will support a lot of developers. It doesn't matter how much each title costs to make, games like most entertainment mediums tend towards the median being unprofitable with the top few % making the majority of the profits. It doesn't matter whether it is the Wii or the Xbox 360 or the overall entertainment software market, nothing really deviates from this rule. The Wii isn't vastly profitable because development costs are low and the Xbox 360 and PS3 aren't vastly unprofitable because the development costs are high. The market just adjusts to the equilibrium regardless. 

 




Man... I've got replies but I'm so dead tired, I just want to type NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO at you for a bit to counter your post but I fear without my orange marker I'm going to forget to come back and give you a proper response just quote me again and give me the marker so I can go nap and come back lol



MaxwellGT2000 - "Does the amount of times you beat it count towards how hardcore you are?"

Wii Friend Code - 5882 9717 7391 0918 (PM me if you add me), PSN - MaxwellGT2000, XBL - BlkKniteCecil, MaxwellGT2000

saicho said:
koffieboon said:
Edouble24 said:

Nice chart showing revenue for the month. 360 going strong. 

I have my doubt that hardware chart is completely right. For this to be correct Xbox 360 needs to have an average price of almost twice that of a Wii and PS3 even needs an average price of over 2.5 times that of the Wii.

that's what I'm wondering too. I think it mentioned in the article that the average selling price for 360 is $290 which means average selling price for Wii is almost $150 for the month. Wii was sold at $50 discount of MSRP for the whole month?

Lets do some Algebra to figure out avg sales prices of the 3 consoles.

We know that total hardware revenue is $1.08 billion.
We know that X360 avg price was $290.
We know that between the 3 consoles the revenue split was X360 46%, PS3 29%, Wii 24%.

X360 revenue is $290*1,370,000 = 397,300,000

Formula for total revenue is X*.46=397,300,000 solve for X.

X*.46=397,300,000
X=397,300,000/.46
X=863,695,652

So revenue per console

Wii $207,286,956
PS3 $250,471,739
X360 $397,300,000

Avg price of console

Wii = $177 = $207,286,956 / 1,170,000
PS3 = $472 = $250,471,739 / 530,000  - This doesnt seem right
360 = $290 = $397,300,000 / 1,370,000

Everything seems right except the PS3 avg price. No way was the PS3 avg price was $472.  Did I calculate something wrong.  Wii avg price was heavily effected by special pricing.



Its libraries that sell systems not a single game.

thx1139 said:

Lets do some Algebra to figure out avg sales prices of the 3 consoles.

We know that total hardware revenue is $1.08 billion.
We know that X360 avg price was $290.
We know that between the 3 consoles the revenue split was X360 46%, PS3 29%, Wii 24%.

X360 revenue is $290*1,370,000 = 397,300,000

Formula for total revenue is X*.46=397,300,000 solve for X.

X*.46=397,300,000
X=397,300,000/.46
X=863,695,652

So revenue per console

Wii $207,286,956
PS3 $250,471,739
X360 $397,300,000

Avg price of console

Wii = $177 = $207,286,956 / 1,170,000
PS3 = $472 = $250,471,739 / 530,000  - This doesnt seem right
360 = $290 = $397,300,000

Everything seems right except the PS3 avg price. No way was the PS3 avg price was $472.  Did I calculate something wrong.  Wii avg price was heavily effected by special pricing.


Like I said their data is highly questionable as they simply state they patched things together and that total doesn't make a whole lot of sense for PS3 or Wii, can someone even link places having 150 dollar Wiis?  I know a lot of places like walmart having an extra game with it on black friday everywhere else was 200 so that would be the average price for it as well.



MaxwellGT2000 - "Does the amount of times you beat it count towards how hardcore you are?"

Wii Friend Code - 5882 9717 7391 0918 (PM me if you add me), PSN - MaxwellGT2000, XBL - BlkKniteCecil, MaxwellGT2000

MaxwellGT2000 said:
thx1139 said:

Lets do some Algebra to figure out avg sales prices of the 3 consoles.

We know that total hardware revenue is $1.08 billion.
We know that X360 avg price was $290.
We know that between the 3 consoles the revenue split was X360 46%, PS3 29%, Wii 24%.

X360 revenue is $290*1,370,000 = 397,300,000

Formula for total revenue is X*.46=397,300,000 solve for X.

X*.46=397,300,000
X=397,300,000/.46
X=863,695,652

So revenue per console

Wii $207,286,956
PS3 $250,471,739
X360 $397,300,000

Avg price of console

Wii = $177 = $207,286,956 / 1,170,000
PS3 = $472 = $250,471,739 / 530,000  - This doesnt seem right
360 = $290 = $397,300,000

Everything seems right except the PS3 avg price. No way was the PS3 avg price was $472.  Did I calculate something wrong.  Wii avg price was heavily effected by special pricing.


Like I said their data is highly questionable as they simply state they patched things together and that total doesn't make a whole lot of sense for PS3 or Wii, can someone even link places having 150 dollar Wiis?  I know a lot of places like walmart having an extra game with it on black friday everywhere else was 200 so that would be the average price for it as well.

BestBuy had Wii's in sale all BF weekend for $169 and they had loads of them. When you walked in the lined the aisles with stacks of Wii's (all 3 colors) in the two stores I was in on Friday and Saturday and they never seemed to run out.



Its libraries that sell systems not a single game.