"The same thing is going to happen this gen again xbox = last place im already seeing it happening"
Haha, yeah right, you wish.
PS3 has no hope. Even after repeated price slashing, including a recent price drop, it is only managing a tie WW right now. Not very impressive at all. Even though it is now cheaper than 360 Elite and includes an expensive Blu Ray player!
History shows PS3 sales will begin to decline again after price drop wears off.
And Nov NPD shows games are selling like crap on PS3 in the world's largest market, USA.
And Microsoft is the one who can cut prices more in the future, and 360 is profitable, meanwhile PS3 is bleeding 1 billion dollars per quarter.
Japan sales dont matter, because the Western market is segmented. Japanese dont buy Western games (uncharted=17,000 sales in Japan, HAHAHAHA) . So EA, Ubisoft, Activision, etc dont care about Japanese sales at all. They care first about USA and 2nd about Europe. Most software development is in USA also. Combine these things and you realize PS3 outlook is very bleak in the West. COD4 sells 1.6 million on 360 and 400k on PS3. Now do you think Konami wishes MGS4 was on 360? The 200k or whatever pitiful amount of sales they will gain in Japan (Japan console game sales are pretty much dogcrap) will not nearly make up what they lost in USA.
In the end PS3 only has one market, mainland Europe (UK is more for 360). But all the western devs will concentrate on 360, so frankly I doubt PS3 can hold onto mainland Europe as the generation rolls on.