noname2200 said:
"We capture one of the top concentration of men ages 18-34 online*, driving over 37.2MM unique views and 532MM page views each month with leading sites including IGN and AskMen. For millions of guys, we have cemented our reputation as an authoritative voice on games, entertainment and men's lifestyle by delivering sharp opinions and ground-breaking visual content. For you, we offer the creativity, authenticity and relevance to help you engage our vital, premium audience. *Threshold of 1 Million target reach With a male composition index pushing one and a half times the online average and heaps of traffic, our original properties together reach 1 in 5 men online in the 18-34 age range. Simply put, we do a better job of applying your media dollar directly to the young male demographic you need to reach. Matched by our breakthrough creative and guy acumen, our pitch adds up to integrated, targeted campaigns with room to scale: it could only be better if our rate cards were printed on crisp bacon." ____________________________________________________________________________________________ There's more on that page, but it looks like they're doing fine as-is. |
Well, if that's the parent company's focus (Men 18-34) then it's no wonder the IGN Nintendo team was feeling progressively more out-of-place with a system that's very broadly appealing but not geared towards that demographic. Nor would any change be likely since all their websites market the same market.
What that means is that someone should start a website geared towards the Kinect/Move/Wii/iphone/DS/social media games crowd.
