Craig Harris leaves IGN, Donkey Kong Country Returns is his last review

[MaxwellGT2000]

noname2200 said:

MaxwellGT2000 said:

Alexa had them going down on viewership overall, but that seems to be talking about the 18-34 male demographic, they tried to launch a separate site catered to women and other gamers but it didn't seem to pan out.  So it might just be viewership for the that target demographic is up but overall is down. 

True, but for advertisers that's the most lucrative demographic on the web.  It's akin to saying "I lost lots of silver, but doubled my gold!" 

Don't mistake me, I'm no fan of IGN, but in terms of their business model I don't think they have much incentive to change at the moment.

That demographic is also far more likely to know what adblock is and use it, other groups are far less likely and even more likely to click on an ad that interests them.