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Forums - Sales - Microsoft: 1 million Kinects sold in 10 days

palancas7 on 15 November 2010

 

Microsoft says sells 1 million Kinect devices

(Reuters) - Microsoft Corp said on Monday it has sold more than 1 million of its new hands-free Kinect gaming systems in the first 10 days since launch, putting it on track to beat its target of 5 million sales by the end of the year.

The world's largest software company is hoping the Kinect will help revitalize sales of its Xbox game console this holiday shopping season and counter competing motion-based gaming systems from Nintendo Co, which makes the Wii, and Sony Corp, which introduced its Move product two months ago.

"It's a strong start," said Don Mattrick, head of Microsoft's game unit, in a telephone interview on Monday. "Consumers are loving it."

The Kinect -- a sensing device you plug into the Xbox which allows you to play games just by moving your body and speaking commands -- is priced at $150 for a standalone unit and $300 bundled with a 4 gigabyte Xbox console.

It went on sale in U.S. stores November 4, although many customers had pre-ordered units, likely causing a spike in early sales.

More than 30,000 U.S. stores are selling Kinect in the United States, including branches of Wal-Mart Stores Inc, Target Corp, GameStop Corp and online at Amazon.com. It went on sale on November 10 in Europe and is due to go on sale in Asia on November 18.

http://www.reuters.com/article/idUSTRE6AE4EQ20101115

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So, we're pretty much spot on? (or overtracking if it means shipped)

 

 



 

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Jumpin on 17 November 2010

That's only 20% of the sales they need in 10 days out of 58 days (or the first 17% of the days of the period); so that means that Kinect sales will have to maintain almost the same launch week success that it had for the remainder of the year in order to get to 5 million. Considering the first few days are almost always the hottest, I think it will be 2.5-3 million.



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AnthonyW86 on 17 November 2010

Guess it will overtake Move next week then, wich is at 1.2 million: http://www.vgchartz.com/article/82761/playstation-move-sell-through-hits-12-million-units-worldwide/



pariz on 17 November 2010
Jumpin said:

That's only 20% of the sales they need in 10 days out of 58 days (or the first 17% of the days of the period); so that means that Kinect sales will have to maintain almost the same launch week success that it had for the remainder of the year in order to get to 5 million. Considering the first few days are almost always the hottest, I think it will be 2.5-3 million.


The first days include pre-orders, so in fact, they are not only 10 days, but every day since you could preorder the peripheral.



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Jereel Hunter on 17 November 2010
Jumpin said:

That's only 20% of the sales they need in 10 days out of 58 days (or the first 17% of the days of the period); so that means that Kinect sales will have to maintain almost the same launch week success that it had for the remainder of the year in order to get to 5 million. Considering the first few days are almost always the hottest, I think it will be 2.5-3 million.


Except that we're talking about hardware, not software. Games are front loaded, hardware always has a more sustained sell rate, especially heading into the holidays. Look at the 360s, it maintained a high sell rate for 3 months, despite being just a revision, not an entirely new way to game, like Kinect.