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Forums - Sony - Sony Q2 FY2010 Earnings Announcement - Official Thread

ethomaz on 29 October 2010
SpartenOmega117 said:

I don't understand what you guys mean by saying "overstuff the channel." Don't retailers decide how many PS3 consoles to order?? Sony can't just force retilers to buy the PS3. Either way i guess most of you are surprised that there is a world beyond the americas, europe, austraila, and japan. There are countries such as Brazil, India, zew zealand, aouth africa etc. Sony is taking advantage of those smaller markets and I guess it is paying off.

And this time without piracy on PS3.



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Scoobes on 29 October 2010
KillerMan said:
DirtyP2002 said:

I don't know what to think of these numbers overall.

Sony ships a lot of products, not just PS3s, but overall we are talking about 830 million profit. So the margins must be really low. Maybe I am just spoiled with the MS numbers yesterday. I need to check numbers of electronic entertainment devices more frequently to be able to judge these numbers.

Anybody noticed that DVD still outsold BluRay 2:1 in the past 3 months?! That made me lol.


You need to remember the effect of strong yen. It really eats your profit margins if you are Japanese company that relies heavily on exports. For example at the start of this gen Sony made more money from PS3 sold in USA than in Japan. Now they get a lot less from console sold in USA than Japan. PS3 costs 24k yen in USA compared to 30k yen in Japan(and 33.5k yen in Europe). They are probably selling PS3 with loss in USA again thanks to high yen. Also comparing any electronic company to MS isn't exactly fair as other business is filled with competition and other is not. If you use MS as financial indicator to other companies almost everyone is doing horribly.

Just to add to this point, Sony essentially lost 23.4 billion Yen from the change in the exchange rate. This is even though they've improved the cost:sales ratio by 75 billion Yen. Must really be disheartening but they've pretty much done what they can. See here (skip to slide 8):

http://www.sony.net/SonyInfo/IR/financial/fr/10q2_sonypre.pdf




Get your Portable ID!

ethomaz on 29 October 2010

Just noticed now... but those 20m shipped to America said by SCEA last week becomes more and more real after those financial numbers.

Mexico, Brazil, Argentina, and others LA countrys make difference.



KillerMan on 29 October 2010
kowenicki said:
Scoobes said:
KillerMan said:
DirtyP2002 said:

I don't know what to think of these numbers overall.

Sony ships a lot of products, not just PS3s, but overall we are talking about 830 million profit. So the margins must be really low. Maybe I am just spoiled with the MS numbers yesterday. I need to check numbers of electronic entertainment devices more frequently to be able to judge these numbers.

Anybody noticed that DVD still outsold BluRay 2:1 in the past 3 months?! That made me lol.


You need to remember the effect of strong yen. It really eats your profit margins if you are Japanese company that relies heavily on exports. For example at the start of this gen Sony made more money from PS3 sold in USA than in Japan. Now they get a lot less from console sold in USA than Japan. PS3 costs 24k yen in USA compared to 30k yen in Japan(and 33.5k yen in Europe). They are probably selling PS3 with loss in USA again thanks to high yen. Also comparing any electronic company to MS isn't exactly fair as other business is filled with competition and other is not. If you use MS as financial indicator to other companies almost everyone is doing horribly.

Just to add to this point, Sony essentially lost 23.4 billion Yen from the change in the exchange rate. This is even though they've improved the cost:sales ratio by 75 billion Yen. Must really be disheartening but they've pretty much done what they can. See here (skip to slide 8):

http://www.sony.net/SonyInfo/IR/financial/fr/10q2_sonypre.pdf

I've been saying this for the last 12 months in various threads but I was called a hater...  go figure.

The yen is a disaster for exporters like Sony and it is worse this qtr than it was last qtr...

Most people here just don't know how currencies etc work so they blame you for hating even if you are just stating facts. You just have to get used to it and try to explain these things carefully and with non biased manner.



ethomaz on 29 October 2010

For reference.

PS2 - 1.5m
Wii - 1.9m

The king will always be king.



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Hapimeses on 29 October 2010
ethomaz said:

For reference.

PS2 - 1.5m
Wii - 1.9m

The king will always be king.


Happy 10th birthday, PS2. Pretty impressive.



Hapimeses.com

 

Carl on 29 October 2010

My Predictions -

PS3 - 2.7
PSP - 1.6
PS2 - 1.9

VGC Predictions -

PS3 - 2.8
PSP - 1.3
PS2 - 1.1

Actual numnbers -

PS3 - 3.5
PSP - 1.5
PS2 - 1.5

Congrats Sony. Congrats.



                            

ethomaz on 29 October 2010
ethomaz said:
Me? I predict 3.0m for PS3, 2.0m for PSP and 1.2m for PS2.

Hummmmm...

PS3: 3.5m (500k off for less)
PSP: 1.5m (500k off for more)
PS2: 1.5m (300k off for less)



Lostplanet22 on 29 October 2010
DirtyP2002 said:

I don't know what to think of these numbers overall.

Sony ships a lot of products, not just PS3s, but overall we are talking about 830 million profit. So the margins must be really low. Maybe I am just spoiled with the MS numbers yesterday. I need to check numbers of electronic entertainment devices more frequently to be able to judge these numbers.

Anybody noticed that DVD still outsold BluRay 2:1 in the past 3 months?! That made me lol.


Maybe because of the Yen? It is to strong (or the dollar and euro to weak).



 

AnthonyW86 on 29 October 2010

So Nintedo posted a loss and Sony (especially the networked division) posted a profit?... Has hell frozen over by any chance aswell?