Activision CEO: 'Great people' don't want to work at EA

Activision CEO Bobby Kotick believes Electronic Arts, his company's biggest competitor, won't attract people who will help the Madden maker keep up with his firm.

Speaking to Edge Magazine in a recent interview, Kotick said that EA "has been struggling for a really long time." And one of the main problems the company faces, he believes, is attracting talent to help it build high-quality games.

"The most difficult challenge [EA] faces today is great people don't really want to work there," Kotick told Edge Magazine. "It's like, if you have no other option, you might consider them."

But Kotick wasn't done. Although he said that EA's Madden development team is "really great," the megapublisher lacks "enthusiasm." And until it gets that back, "it's going to have a struggle getting really talented people," he reportedly said.

And that, Kotick said, could "translate into less-than-great games" from EA, he added, according to Edge.

Kotick's statements shouldn't come as a surprise. His company is battling it out with EA for control of the industry.

But Kotick's statements become all the more fascinating when one considers that earlier this year, the heads of Call of Duty developer Infinity Ward, Jason West and Vince Zampella, were ousted from Activision. Not long after their controversial departure, they formed a new studio, called Respawn Entertainment, and inked a deal with, of all companies, Electronic Arts to make it the exclusive distributor of the studio's future titles.

EA did not immediately respond to request for comment on Kotick's statements

http://news.cnet.com/8301-13506_3-20017699-17.html

........ i wont comment