ATI brand to be dropped

haxxiy

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haxxiy on 30 August 2010

Yep, that's right. It has been confirmed that in a close future their video cards will be known only as AMD Radeon, possibly starting with the 6000 series. Now Nvidia needs to release their CPUs and Intel to complete the damned Larrabee and we'll be set.

http://www.guru3d.com/news/amd-to-drop-ati-branding/

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Acevil on 30 August 2010

Awwww, I always liked the ATI name. Oh well.

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Mr Puggsly on 30 August 2010

Makes sense. A lot of people buy AMD computers. People will likely buy AMD video cards to go with it as opposed to Nvidia.

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famousringo on 30 August 2010

Acevil said:

Awwww, I always liked the ATI name. Oh well.

As a Canadian I'm kinda sad to see another one of our tech brands die, but... surely one bland acronym is as good as another?

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NJ5 on 30 August 2010

Mr Puggsly said:

Makes sense. A lot of people buy AMD computers. People will likely buy AMD video cards to go with it as opposed to Nvidia.

Yes, and they're also selling the cards with just the RADEON name, so it won't look weird for mixing with Intel CPUs either.

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haxxiy on 30 August 2010

Acevil said:

Awwww, I always liked the ATI name. Oh well.

I'll miss that pretty and tiny ATI logo on next gen consoles and video cards.

BTW I know it is just a rebrand, but for me it raises the chance of at least one console next gen going for x86 architecture and having both of their processing chips from a single company.