The Advertising Standards Authority found that Square-Enix, the makers of the sci-fi role-playing game Final Fantasy XIII, had misled video-gamers by not using images from the Xbox 360 but from its rival, the Playstation 3 (PS3).

The ASA acted after one viewer complained that the sequence of images from the game released in March this year in the UK were from the Sony PS3, which he said had better quality images than the Microsoft-produced Xbox.

full stoy: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7949618/Xbox-advert-criticised-by-advertising-watchdog-for-using-Playstation-images-to-promote-game.html

ooooh snap

noticed that exact same thing. good.

edit: Square-Enix told the ASA that they 'did not believe any average viewer, or indeed avid gamer, would perceive any difference in the output unless reviewing the materially forensically'.
I thought it was of obvious but maybe that was because was already annoyed that they got away with not showing all the console logo's on the end of the ad in the first place.

Figures 

meh...not surprised

*Added another reason to hate SE to his "Why I hate SE" list*

I wonder if this game is the only culprit, probably not.

Not to make this an xbox issue, but didn't MS pay for all the advertising of ff13?

Also, I'm wondering what will happen to MS if they show their Kinect commercials without lag using choeorgaphed actors.

I read this in today's press. Microsoft using images generated on PS3 to advertise a game on Xbox 360. LOL, that is so low and embarrassing.

This is dumb and sets a bad precedent.

Game publishers have always shown the lead console in advertisements and then shown other consoles at the end. Does this mean the next Madden has to show 52 different ads?

If the games are intended to provide the same experience it shouldn't matter, whereas in Madden (so I used a poor example) it could be argued that the Wii version needs its own ad seperate from PS360 since there is deliberate difference in user experience.