rf40928 said:
The POINT is in 2010 Sony still reported a yearly loss (and for this most recent year also )
for 2010?it isn't over yet
the 09-2010 year consisted last years losses too
despite better sales from the Playstation Division.. YOU SAID IT HAD TO DO WITH HARDWARE PRODCUTION CHANGE. ARE YOU KIDDING ME ? Each year they have lowered the cost to make a PS3 and yet it still cost more to make a PS3 then what they sell it for !!
more sales don't make the loss lesser it actually makes the loss greater as more sales more loss by selling mkore products
the porduction change thing was because SONY have been making profit on PS3 since JAN-MAR 2010 but recently they has 40nm implemntation in production in may
they will be back making profit
>We'll see thats been said about every year of the last three years of Sony's PS3 division!
According to The Wall Street Journal, which examined Sony's fiscal third-quarter financial performance, the company loses 6 cents on "every dollar of PS3 hardware sales." Considering the PlayStation 3 current retails for $300, we can safely assume then, that the company loses about $18 per unit. (Feb 2010) source: http://news.cnet.com/8301-13506_3-10448137-17.html
that is so much bullshit.wallstreet journal is smoking pot,disn't they report the false blizzard 100m budget
and those figure are old,in what time are you living.SONY CFO itslef said PS3 made profit in Q1 2010 and is making even more since the 40nm RSX introduction
>Oh yeah well its not "bullshit" ( as you said) when you go to forbes financial and checkout net profits and net worths of any of the big three and see Sony nets are the lowest !
So the the reply and point to ANYONE who wonders why they don't just lower the price of any gaming product ( that they sell) to "compete" with anyone doing better then they are ( in this case Nintendo and MS) doesnt understand the PS3 is has fallen far from what the PS2 and PS1 -
who the fuck is even wondering that,nobody did.you are making ur own situations and trying to make ur own answers about them
>Look, FACT: Alot of people think Sony has been too pricey, I'm not making any situation, except kids don't understand why they don't lower the price more, they didn't fall from a Wii situation 1st place to last place because they did something right !
which those products put tons of money in the bank and this product has done the opposite. With no money it means less price cuts unless you want to go bankrupt.
that is an overstatement.pricecut beyond capacity makes a loss but it doesn't make you bankrupt.if SONY didn't go bankrupt in 2006,2007,2008,2009 THEY CERTAINLY WION'T GO BANKRUPT NOW
and both PS3 and PSP have room for price cuts now and even that with out a loss.
>this is your opinion as a consumer, as a sony stock holder you would hope to take some of that profit ( IF they do actually post one on the next report ) and put it someplace to make money & reverse what the PS3 has squandered financially. They don't want to take that profit and immediately do a price cut unless they are just that desperate ! Instead Sony's arrogance was we were #1 before and everybody will just go buy what we make at any price point.. lets hope they learned something for a Next Gen console..
Lets sum it up, they put out a product that is bringing in ZERO profit after paying the bills..
you are misinformed.as of now they are making profit..
If Iam misinformed Iam not seeing any info on the net.. Are they as of March or April making a few bucks off a console now ? Maybe, but will it offset every expense that brings a net profit down to nothing ? We'll see
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