Sony will advertise as much as is viable.

They aren't going to go over the top and lose lots of cash, but they also know that any new product needs to be advertised.

Let them worry about it, they have a bunch of talented people to figure out the balance.

Kinect is naturally going to have more hype because it's a new experience, wheras PS Move is an enhancement of an existing product basically.

New experience? Isn't Kinect just a beefed up eye toy? Sony did an awsome move with the coke deal but they aren't the best at advertising...look at the poor psp (in NA anyway).

Sony are one of the best advertising companies in the world, with 2 ads in the 20 highest rated the last decade.

They have such a large product mix and range that it wouldn't be possible to do kick ass ads for all, or even the majority of them.

If you're talking about the amount of advertising, well, as I say there's no point in spending loads in advertising if it's not going to benefit long term.

Advertising two months prior to launch on any significant level would be money poorly spent by SCE. It's not as though they've been trying to spin a pre-hype PR campaign promoting Move as the second coming and future of the PS3.

Ultimately, it will be the games themselves that sell Move controllers (or don't) as it should be.

Naturally, we can also expect to see more Kevin Butler Move ads in addition to Move marked Coke cans.

Still a little puzzled about the Coke campaign, but I suppose it's no worse than Burger King or Mountain Dew tie-ins.

Hmm well that explains all the 3d ads...does it cost them to go on tv shows like with KZ3 on jimmy Fallon?

I get what he's saying. It's new to the average Joe. If someone sees MOVE, they'll probably think of the wii (everyone knows about wii). If someone see Kinect, they probably won't think of the eyetoy/EYE (EYE isn't that famous).

The thing is without their heavy hype and publicity Kinect would probably not work, which isnt the case of Move. Microsoft and Sony doesnt need to market both product the same way. Sony have lot more games to show, is working closer to concept and is more precise in what it does. Its also more affordable (most consumers doesnt count extras) even though manufacturing/shipping cost for Move/Eyetoy is obviously higher then Kinect. Move needs hype and publicity but just not as much as Kinect, Sony/Microsoft knows that, they are acting accordingly.

Completely agree.  I'm sure Sony will pump up the ad campaign soon enough, but Move is mostly going to sell on its own merits and games.  Kinect, however, needs much more hype.  I think once word of mouth spreads to the public that its not incredibly accurate, has trouble capturing black clothes/people, it can't be used unless you either stay standing up or sitting down, and the amount of gaming experiences are going to be very limited, then the sales will fall.